With the Xbox 360 Live Marketplace, you have 7 days from the time of purchase to start the movie, and once you start to watch the movie, you then have 24 hours to watch it. This is important for HD movies, as with my experience I had to leave my 360 running overnight to download a movie, and then found myself too busy the following day to watch it, so I made sure not to start watching it until I was ready to sit down for the whole movie.
Within the 24 hour viewing period, you can watch it as many times as you want.
Personally, I would hope that Apple gives people a full week-long rental period, or at least 3 days so that all family members have a chance to watch a rental. It would be imprtant for allowing parents to pre-view a movie before deciding whether kids can watch it as well.
Within the 24 hour viewing period, you can watch it as many times as you want.
Personally, I would hope that Apple gives people a full week-long rental period, or at least 3 days so that all family members have a chance to watch a rental. It would be imprtant for allowing parents to pre-view a movie before deciding whether kids can watch it as well.