I came across this article and am unsure if this was already mentioned. If it is, then I am sorry. If not, then enjoy. It basically takes about how the movie studios are "testing" online movie buying by releasing an iTunes version of new releases either before they come out, the same day, or maybe a week after. The main example is Juno. There is a bit of good news in there: I was going to hold out to see Juno as a rental, but according to the story, it won't be a rental until May 14... guess I better get that $15 together.