Foxconn Starts Distributing Televisions in 7-Eleven Stores in Taiwan

Discussion in 'Mac Blog Discussion' started by MacRumors, Aug 19, 2013.

  1. MacRumors macrumors bot


    Apr 12, 2001

    The Wall Street Journal reports that Taiwanese manufacturer Hon Hai Precision Industry Co., better known as Foxconn, is ramping up its television production through an exclusive partnership deal with 7-Eleven, a convenience store chain. The move comes after a report earlier this year indicated that Foxconn was at least partially pushing its television production forward in anticipation of landing a deal with Apple for its own television set products.

    7-Eleven, which is owned in Taiwan by Uni-President Enterprises Corporation and currently has around 5,000 stores scattered across the island, is selling the televisions under its own 7-Eleven branding priced at NT$ 12,888 ($430) for the 40-inch model, NT$ 39,990 ($1,333) for the 60-inch model and NT$ 69,900 ($2,336) for the 70-inch model. As of yet, Foxconn has not divulged any sales figures relating to its television business, though it is reported that the company has sold over 10,000 7-Eleven branded sets in the past six weeks.

    (Image courtesy of The Verge)
    The move marks a shift in Foxconn's sales strategy towards OEM, or original equipment manufacturing, whereby the goods are purchased by another company and sold under their own brand name -- in this case, 7-Eleven. Previously, Foxconn manufactured under ODM, or original design manufacturing, whereby the products were designed and specified by another company (such as Apple).

    The company has been manufacturing television sets since 2008 and has since acquired manufacturing facilities previously owned by the Sony Corporation. Last week, it was reported that Apple is currently in the development stages of manufacturing a television set, and is partnering with Foxconn, Corning, G-Tech Optoelectronics and Innolux. The "iTV" has been rumored for several years now, although there have yet to be any firm signs of the project moving toward a launch.

    Article Link: Foxconn Starts Distributing Televisions in 7-Eleven Stores in Taiwan
  2. SandboxGeneral Moderator emeritus


    Sep 8, 2010
    5,000 7-Eleven stores! :eek: Taiwan is about 14,000 square miles and if my math is correct, there is a store every 2.8 miles!
  3. Carlanga macrumors 604


    Nov 5, 2009
    I guess the Taiwanese really like their Slurpees' lol
  4. Wurm5150 macrumors regular

    Apr 28, 2010
    TVs, smartphones, tablets are becoming convenience store items..SMH
  5. northernmunky macrumors 6502a


    Jan 19, 2007
    London, Taipei
    As someone who's lived in Taiwan for some time I can assure you theyre packed in closer then that! More like almost every street corner.
  6. Jessica Lares macrumors G3

    Jessica Lares

    Oct 31, 2009
    Near Dallas, Texas, USA
    I know, right? I burst out laughing when I read the headline just now.

    I like going into a convenience store, always do. But really, do yourself a favor and stick to alcohol, coffee, hot chocolate, soda, candy, snacks, nachos, hot dogs, and the fresh deli section, medication, cigarettes, and maybe even your magazines and lottery tickets, but don't blow off more than $30 in there. You're a fool for doing so. It's just an impulsive buy magnet.

    Except if you're at CVS. Because that is really the only place worth doing any REAL shopping at, especially their health & beauty aisles. Still wouldn't buy a TV or phone there though. :rolleyes:
  7. pavelbure macrumors 6502a

    Feb 22, 2007
  8. Mad Mac Maniac macrumors 601

    Mad Mac Maniac

    Oct 4, 2007
    A little bit of here and a little bit of there.
    Right, but I presume the whole country isn't one dense mega-city right? (having never been) The large areas of non-city/country/etc is what spreads it out.

    For example I'm sure there are many, many cities in the US where a 7-eleven on is basically every corner... but due to many wide open areas there's probably only one 7-eleven every 50 miles country-wide.
  9. Michaelgtrusa, Aug 19, 2013
    Last edited: Aug 19, 2013

    Michaelgtrusa macrumors 604

    Oct 13, 2008
  10. northernmunky macrumors 6502a


    Jan 19, 2007
    London, Taipei
    Yes, put it this way, every major city has one on (almost) every street corner. A lot of the country is still open space/jungle/mountains and green-ness.
  11. nagromme macrumors G5


    May 2, 2002
    This news item is almost as random as the picture!
  12. peb123, Aug 19, 2013
    Last edited: Aug 19, 2013

    peb123 macrumors member

    Feb 14, 2010
    I'll have a large cherry slurpee and a 70 inch TV please! :)
  13. ValSalva macrumors 68040


    Jun 26, 2009
    Burpelson AFB
    Amazing. It's too bad the TV's can't fold up :D It's kind of hard to run to the corner 7-Eleven for some junk food and a huge television :eek:

    But if there is practically a 7-Eleven on every corner...
  14. tinybluefrog macrumors newbie

    Aug 19, 2013
    no no. you got it wrong.

    Taiwanese 7-11 is very much different from the American 7-11s. First of all, it's very clean and bright. Great selection of drinks (alcoholic too), food items and household needs, etc. They do same day delivery service for other stores. And you can pay bills, buy high speed rail tickets, and book vacations there too. Anyway~ Google Taiwanese 7-11 and you will find out more. ;)
  15. Hastings101 macrumors 68020


    Jun 22, 2010
    I would run away from any television that had a picture like that on the box :eek:
  16. Drunken Master macrumors 65816

    Drunken Master

    Jul 19, 2011
    Haha, too bad 7-11 doesn't have Slurpees here in Taiwan.

    This doesn't sound like such a bad deal. Though I don't really watch much TV anymore.

    I'm not sure putting TVs in 7-11 was smart though. Yes, this country has the highest per capita number of convenience stores in the world (along with Japan) but people don't want to buy electronics there, at least not in Taipei. There are plenty of Best and 3C electronics stores.

    This could work in less urban places though.
  17. northernmunky, Aug 19, 2013
    Last edited: Aug 19, 2013

    northernmunky macrumors 6502a


    Jan 19, 2007
    London, Taipei
    Thats exactly the same as a Taiwan 7-11.. except I'm sure Taiwan's are way cooler than American ones. (actually never seen an American 7-11 so couldnt tell you)
  18. kkat69 macrumors 68020


    Aug 30, 2007
    Atlanta, Ga
    I'll have a glazed donut, and a bottle of anything............................. TO GOOOOO!!!!

  19. egoistaxx9 macrumors 6502

    Jun 25, 2013
    looks like they're getting ready to manufacture apple TV, this TV might be just an experiment.
  20. jmh600cbr macrumors 6502a


    Feb 14, 2012
    althoguh this is interesting news i don't see this as a gateway to iTV. i say this because apple usually would like things kept quiet in terms of product quality, manufacturing depots and product design. by selling these tvs foxcon is exploiting their resources and likely would not have other resources to produce an iTV that was vastly different, in other words, this would be the iTV, and YEAH RIGHT apple would let them sell their next product in 711 during the dev stages
  21. Battlefield Fan macrumors 65816

    Battlefield Fan

    Mar 9, 2008
    Considering a tank of gas is coming close to the price of a TV I can just abandon my car and pickup a TV instead?!?! Oh wait a different Seven 11...
  22. rmwebs macrumors 68040

    Apr 6, 2007
    I hear they're getting purple bubble wrap soon. Shh!
  23. d4dawg macrumors newbie

    Sep 8, 2010
    And that's just 7-11s, not counting at least half-dozen other convenient store chains.
  24. 3282868 macrumors 603

    Jan 8, 2009
    Anytime I think of 7-11 and Slushie's, it reminds me of JJ Abrams' "Slush-o!"

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