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Way more personality than Apple's decade+ of aluminum mini PCs IMO.
PC vs. Mac, yes, PC vs. PC, nope, there are imo so many other options that have more personality. IT seems the "customizableness of the front feels forced, that is the internals of the PC are not really customizable, so they tried to make the case.

Soldered RAM is a bit of a tradeoff here to feed the beast of an iGPU
I understand the tradeoffs and decisions, my point is more philosphical in that a company that strove to make computers (specifically laptops) user upgradeable, and customizable. released a desktop that is even less customizable then any normal desktop PC.
 
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Here's Luke's take on this, and I actually liked how he put together his review a he compared it against the mini and studio. Surprisingly, though it does edge out the studio in a number of benchmarks. He touched upon the issue I mentioned, its really odd for a company that has embraced radical modularity (his words)

 
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