I qualify for free Lion upgrade but the process to prove that I did indeed purchase a new iMac on June 8 is maddening. Apple wants me to TAKE A PICTURE of the bar code off the iMac box and submit it as a jpg. Now I am still waiting (6 hours later) for them to verify my purchase. (?!?!?!) I have been using the same Apple ID login for many years but they still make me jump through these hoops. Unbelievable. Fanboy is starting to crack.