Fresh reformat

Hello,

I own a 2009 MacBook, which shipped with OSX Leopard. I now have Lion running on it, but I would like to reformat my computer, and have a FRESH reinstall. I don't want to have anything of mine on it. I want it to be like a factory reset, but I want it to have Lion running on it, not Leopard. Is there any way to do that, with out putting leopard on it, then upgrading to Snow Leopard, then upgrading to Lion? It is a hassle to do all the upgrading, so i would like to skip that part, and go straight to Lion. Is that possible? If so, how do I go about doing it?

Thanks,