From a business perspective, why is Apple so cagey on specific 3G release date?

Discussion in 'iPad' started by 3Pedals6Speeds, Apr 18, 2010.

  1. 3Pedals6Speeds macrumors member

    Joined:
    Feb 20, 2010
    #1
    I get that having some mystery to the release date creates excitement, but it seems like they're also creating a lot of ill will in the minds of customers who have committed (though not been charged) for the 3G's.

    Why do it this way? It seems there's more negatives than positives to the approach.
     
  2. cmaier macrumors G3

    Joined:
    Jul 25, 2007
    Location:
    California
    #2
    Why ill will? We were told "late April." Late April hasn't approached yet.
     
  3. miles01110 macrumors Core

    miles01110

    Joined:
    Jul 24, 2006
    Location:
    The Ivory Tower (I'm not coming down)
    #3
    Because they don't want to be locked into a specific date and then not be able to deliver. Being vague is always easier.
     
  4. 3Pedals6Speeds thread starter macrumors member

    Joined:
    Feb 20, 2010
    #4
    Maybe you haven't read all the posts from people obsessing about not having theirs yet?
     
  5. PDelahanty macrumors member

    PDelahanty

    Joined:
    Apr 16, 2010
    Location:
    Boston, MA
    #5
    Last week was "Mid April".
    This week is "Late April".
    Next week is "End of April".
     
  6. avaloncourt macrumors 65816

    Joined:
    Oct 18, 2007
    #6
    I've said it several times here. I think the date will show up tomorrow for those of us still waiting. The 14 day return period will have ended for the huge sell-through period of all the pre-orders and reserves.
     
  7. cmaier macrumors G3

    Joined:
    Jul 25, 2007
    Location:
    California
    #7
    How is obsessing over the whereabouts of an eagerly awaited gadget "ill will?" If anything it is a good thing.
     
  8. romantivist macrumors newbie

    Joined:
    Apr 18, 2010
    #8
    My 2c is that the device has to be approved by the FCC. Setting a date may seem presumptuous, as the device is not "guaranteed" to be approved. Probably going to say "late April" until the approval process is finished so as not to step on the FCC's toes.
     
  9. 3Pedals6Speeds thread starter macrumors member

    Joined:
    Feb 20, 2010
    #9
    Maybe "ill-will" is a poor choice of words, but its not exactly creating goodwill among a group of (likely) core early adopters.
     
  10. HLdan macrumors 603

    HLdan

    Joined:
    Aug 22, 2007
    #10
    From a business perspective, Apple is doing the right thing by not promising specific dates, they may be still having last minute issues with the FCC. Core Early Adopters should use some common sense as to what the words "Late April" mean. I mean, honestly, just expect it to ship sometime this month. Be patient, it will come, at least you're not in the position of the people outside the U.S.
     
  11. kirchnrd macrumors 6502

    kirchnrd

    Joined:
    Jun 15, 2009
    #11
    As magical as Apple is, they are a large business. By being vague now, they can work to the last minute to get the item launched, and be able to applaud themselves for an on time launch.
     
  12. RunOverProducti macrumors regular

    Joined:
    Dec 26, 2008
    #12
    Not for me:D, I'm returning mine on the 22nd, I hope they have by then, if not I'll wait like everyone else:(
     
  13. cmaier macrumors G3

    Joined:
    Jul 25, 2007
    Location:
    California
    #13
    Core early adopters will buy no matter what. The general public will buy when Apple gets more free publicity for finally announcing a date, and then again when that date arrives.
     
  14. Stngray macrumors member

    Joined:
    Jun 25, 2007
    Location:
    Goodyear, AZ
    #14
    It has already been approved by the FCC. Otherwise we would not have been able to preorder.
     
  15. PsyD4Me macrumors 6502a

    PsyD4Me

    Joined:
    Mar 11, 2009
    Location:
    under your bed
    #15
    last week it never said Mid april. common now!
     
  16. cmaier macrumors G3

    Joined:
    Jul 25, 2007
    Location:
    California
    #16
    At first I thought that was what he meant, but I think he is defining terms. "Mid april" is defined as "last week," "late april" is defined as this week, etc.

    Of course, he's wrong.
     
  17. avaloncourt macrumors 65816

    Joined:
    Oct 18, 2007
    #17
    Actually, I probably should have said after tomorrow since a lot of people got theirs on Monday instead of Saturday.
     
  18. wombat888 macrumors 6502a

    Joined:
    May 10, 2008
    #18
    Jesus! Let's just say it'll be out May 15. If it comes out sooner, you can be happy. What difference does a few weeks make?
     
  19. WalledMacGarden macrumors regular

    Joined:
    Apr 18, 2010
    #19
    That's easy, they want a good supply available for the stores, every day they wait more get produced, it's the reason he put off the international release.

    Obviously many many more pre orders were made, heck I never purchased anything Apple related and I'm getting one for my parents. So they want to fill all the pre-orders plus have a reasonable supply for the stores. If they announced a hard date say 4 days ago, and more pre-orders were made they certainly couldn't go back on it, so they are pushing it to the last second.

    Simply put, they were not expecting to sell this many so early.
     
  20. Trek2100 macrumors 6502a

    Trek2100

    Joined:
    Oct 20, 2009
    Location:
    Catonsville, MD
    #20
    Many of the folks on these threads obsess over every new release and love to complain. Did you ever read the threads on the new iMac last fall? Most people who buy don't post here anyway. Perhap this forum should be changed to MacObsession.complain.troll.fanboy.com:D
     
  21. avaloncourt macrumors 65816

    Joined:
    Oct 18, 2007
    #21
    As has been noted in other threads, Apple sent out emails to customers several minutes ago saying that orders will still be received in April. Apparently this was in response to people freaking out because the store now has May for delivery. People didn't freak out like that when the WiFi went to April 12 fulfillment. It took a lot longer for the 3G to end up in a sell-out situation. The wi-fi was obviously more popular.
     
  22. GraphicsGeek macrumors 6502a

    Joined:
    Sep 19, 2008
    #22
    No, it hasnt. FCC approvals do not come until the last minute. The 3G is what is holding it up. In years past, FCC approvals have not come on some versions of the iPhone until release day. The FCC will give Apple the go ahead before it is publically approved. The iPad 3G is boxed and sitting in a huge warehouse in Asia. As soon as they get the go ahead, theyll start slapping shipping labels on them. The FCC is the ONLY reason this is being held up.
     
  23. uglymoment macrumors newbie

    Joined:
    Apr 13, 2010
    #23
    Dude, How do you know about this? Did you talk to any Apple employee that this delay is because of FCC?

    Regards,
    Adnan Rahim
    (My BlackBerry PIN is 216B64A6)
     
  24. javaGuru macrumors 6502a

    javaGuru

    Joined:
    Jul 15, 2007
    #24
    Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 3_1_3 like Mac OS X; en-us) AppleWebKit/528.18 (KHTML, like Gecko) Version/4.0 Mobile/7E18 Safari/528.16)

    I see your point but apple was very specific when it came to the iPad wifi only release date. Everyone knew it would ship on April 3rd and hit stores the same day.
     
  25. Swampthing macrumors 6502

    Swampthing

    Joined:
    Mar 5, 2004
    #25
    Are you aware the iPad 3G was delivered to the FCC for approval on 12 March, or are you just speculating?

    http://www.engadget.com/2010/03/12/apple-ipad-model-a1337-phreaks-the-fcc/
     

Share This Page