iPad From the look of apple.com you'd barely know the iPad came in anything but white

[rdowty]

I wonder what's going on there. It seems like it was more 50/50 before with both the colors getting relatively similar promotion.

 

[ucfgrad11]

maybe they're trying to go back to their roots with their post-2000's everything white.

 

[appleguy123]

The white products look a lot better with the new iOS, plus it looks better on Apple's primarily white webpage.

 

[jamesjingyi]

Almost the same thing when the new iPhone 5S was released.. Everything from press to most of the website highlighted the gold iPhone... I couldn't actually find many shots of the Space Grey one before I bought it....

They seem to have stocked up now though...

 

[Peace]

If you look at the iPad Mini page it's different .

 

[Vertigo1]

Almost the same thing when the new iPhone 5S was released.. Everything from press to most of the website highlighted the gold iPhone... I couldn't actually find many shots of the Space Grey one before I bought it....

They seem to have stocked up now though...

Oddly, I always preferred the black models of iPhone until the 5 arrived. I think the white 5 looked far far better than the black 5. With the 5S, the space grey looks better than the black but the white & gold models still look better.

It's as if white was a bit of an afterthought before the 5 but was properly considered when they redesigned the phone.

I still massively prefer the iPad in black though. Really dislike the white bezel and feel it distracts from the screen content.

 

[Bokes]

Noticed this as well.
Since so many other tablets are black Apple may feel the white is distinctly theirs. Good for product visibility as well.
You see someone using a White tablet in public it screams Apple.