I had to laugh at myself the other day. I'm researching and agonizing over an app purchase as if it was a big decision. Hmmm should I spend $3.99 or $4.99? Most of us will throw down $5 to get a coffee and a bagel without thinking about it. But when it comes to 5 bucks on an app I treat it likes it's a big deal. Anyone else take these small purchases so seriously?