The Situation™ ---------------------- 1) The current iMac is basically a super-thin Apple Display with a mini sized computer embedded in the back. 2) iMacs (and Desktops in general) have seen declining sales for a long time, and are one of the smallest selling products for Apple. 3) When an iMac goes out of date, its perfectly functioning monitor has to be thrown into a landfill along with it. What a waste! 4) Product range complexity is creeping into Apple lately. When Steve Jobs re-joined Apple, he was shocked to discover hundreds of products being made that sold in minute quantities. He slashed their product range down to a handful. Simplify, simplify. My Proposed Solution™ ------------------------- 1) End the all-in-one iMac. 2) Let the new iMac be a combination of a new Apple Display and a new Mac mini. 3) Make it so that the Mac Mini is small and unobtrusive, and can be coupled with an Apple Display somehow, so that it looks as seamless and unobtrusive as the bulge behind the current iMac. 4) To encourage people to buy the combination, and not just a Mac mini (with, say, a Dell monitor), give a feature to the Mac mini that will exclusively work on an Apple Display. E.g., retina display. 5) Maybe even offer a wireless coupling of the Mac mini with the Apple Display (and maybe make this the exclusive feature). 6) By doing this, Apple will have significantly reduced product range complexity (by eliminating an entire product range, the traditional iMac), and it will reduce waste. Your Thoughts?