I read a discouraging article from MacWorld
Do you have the link?
So tell me is there some truth to Macworlds article?
Since there isn't a link, it is hard to give a good answer, but just based off of what you said about the article, I would say that there is some truth to the Macworld article.
The truth is that many people much rather press a button on their TV remote to access the common streaming apps such as Netflix, and HBO, than have a separate box, with HDMI inputs, separate remote, to ultimately get the same experience regardless of streaming device.
If people do not have a Smart TV, or doesn't like it UI on it, they have a bunch of TV streaming devices out there to choose from that will all give them a similar experience once they start using the common apps. Almost all of them are cheaper than the ATV4K.
Actually, a large family with four TVs can get their whole house 4K Netflix with Amazon Firesticks for the price of one ATV4K.
So, the ATV has to compete with Smart TVs with apps built in, and then a bunch of streaming devices cost are a fraction of the price, all for a similar experience.
There are other factors as well.
Love it or hate it, the Siri Remote has not been Apple's favorite product.
I have been using it everyday for five years, and I still accidentally press stuff and pick it up the wrong way. Apple wanted a similar iOS experience with the Touch Pad, but I think they should have just gone with a D-Pad.
Another big factor, is Apple's marketing.
Most people I know have not idea what the Apple TV 4K is. Many think it is an actual television. Just look at the ATV threads on this forum and see how often people confuse Apple TV, Apple TV+, and Apple's TV app.
How many threads have you seen where people buy a Smart TV that advertises it comes with Apple's TV app, and they are wondering how to turn on the built-in Apple TV?
The biggest factor, Apple doesn't care about the ATV.
Back in 2014, the rumors for the new ATV were very different than what was delivered. The thing is, Apple could make the ATV even better than the rumors, but I don't think they care about it very much.
According to John Gruber, Apple sells the Apple TV almost at cost. For people that don't want to believe this, the Apple TV 4K is basically a 2017 iPad Pro without the display. There are some other minor HW difference, but the prices of these two devices is huge @ $200 and $800 for the 64GB version of each, respectively.
Apple isn't making their usual 40% profit margin with the ATV4K. I think this is a big reason why they don't care about it as much.
tvOS has barely been updated in the past 5 years. The updates that we did get were basically things that should have been shipped with the ATV4 in 2015.
tvOS 13 has been buggy and a bunch of apps have problems since the update, or they just stopped working.
Apple TV app is now available on non-ATV devices. Apple is bypassing their own HW to sell their services. They used to have SW, OS, and services to sell their HW, but that is no longer the case, at least with the ATV. There are a few exceptions with this, such with iTunes on Windows, but I think a big difference is that back then, hardly anyone used an Apple device of any kind, so this kind of made sense.
If you want to know how Apple feels about the Apple TV 4K, look at their webpage for TV related products, you have to scroll halfway down the entire page before the ATV4K gets mentioned:
Simply connect Apple TV, HomePod mini, and other accessories to experience a smart home that runs flawlessly across your devices.
www.apple.com
Does the AppleTV have a future?
I have been a long time ATV fan, and I am sure a large % of the posts I make on the MR forums are ATV related.
But, I am unsure if the ATV has a future.
IMO, the ATV4K is the best streaming box on the market. It has the best and cleanest UI. The 4k version is very fast, smooth, and stable. I have a mix of streaming devices for my large family, and I hate using anything but my ATVs. But, once in the apps, there isn't really a whole lot of differences between all the devices. Actually, some of my Smart TV's built in apps look better than the tvOS versions.
Apple still treats it like a hobby, gimping it with silly rules that made little sense, especially at the launch of tvOS. They barely update it, and gives it a tiny amount of time at the Keynotes. At the WWDC, Apple spent 1 minute and 40 seconds on the Apple TV 4, and just a tiny amount of that time was actually spent on new stuff. Just to compare, Apple spent more time on hand washing with the Apple Watch than it did on tvOS improvements.
The ATV and tvOS could be so much more.
Hopefully I am wrong about it, and Apple has something special "in the pipeline" for the ATV, but right now, it is just an overpowered, but overpriced streaming box.