Future of AppleTV

[UPBaylor]

Apple TV 4K ($179-199) is squeezed between Amazon Fire TV Stick 4K ($49.99) and Xbox Series S ($299). As a fan of Apple TV experience (usability + privacy + contents), I can certainly justify spending more, but Dan Moren is absolutely right.

Apple TV is suffering from an identity crisis.

1. $179 is too expensive for a streaming device. Apple's answer seems to be Apple TV app for other TV platforms.
2. As a gaming console, it is neither significantly cheaper (once you add $59.99 gaming controller, it is only $60 cheaper than Xbox Series S) nor Apple Arcade compete with AAA titles that other console makers have.

Hopefully, Apple TV 6 will bring some clarity to Apple's vision for the product.

I'm willing to pay for the usability and privacy. The old quote, "If you're not buying the product, you ARE the product." Amazon could probably sell those for $20 and still make money with the data you hand over.

Starting to wonder if there will be an ATV 6.