I called a local AT&T store and they told me they're only allowing people to buy 1 model (per person) outright for full price on the 20th and that Apple is doing that for their AT&T models in their retail stores as well. I don't know how good of a source it is being a local store but they said they had a meeting this morning where they were told this (but to call back next Wednesday or Thursday because it could change before the 20th). Thought it would be good to pass onto you guys.