aswitcher said:
So if you had the Apple helm until June 2006 (2+ years), what would you do to turn things around?
Well if i or anyone was at the Helm it would sure take more than 2yrs to see any real progress. but here's what i Would do.
1. I know Apple was working on Marklar(x86 version of OSX) While i like the concept. If apple made any such attempt to penitrate the Windows Market head on it would be Crushed by an 800lbs Gorilla called Microsoft. They hate Linux but Ignore it for the most Part because it's not really a Treat to them on the Consumer Level , Lindows OS is a Small pebble in Microsofts shoe and I see they are already Setting up a Sledge Hammer for it with all these Petty Name Likeness Lawsuits. So Imaging how hard they would comedown on Apple if they Tried to Port OSX on Intel/AMD Hardware.
If I was head of Apple I would Give Gates what he Wants, OSX. Persuade him intergate it into Longhorn or whatever new Version of Windows in exchange for a small percentage on it's sales and the sales of future Versions that feature OSX Technology. Making a new OS. it's no secret that Gates Covets OSX it's Apparent in XP when u see all the stuff they ripp off. Let Microsoft spend Billions on R&D for the OS.
2. Port iLife to x86 and Push it to become the Dominant Consumer Creative Suite sell it for $79. along with iSight cut it to $99 or $79 bundle it with iChat AV/ AIM for Windows. Port Final Cut Pro , DVD Studio Pro and all the Pro Apps so Adobe and Avid can Piss in thier Pants.
3. Abandon the PPC Market and Switch in Wintel. Sony's Vaio is as good as dead this leaves a huge space and oppertunity for a Creative PC maker like apple to step up and show everyone that your PC dosen't have to look like crap. i'm sure Jonathan Ive can come up with some amazing designs. Probabally design an OSX emulator for x86 to ease the Transition. Imagine how iMacs would sell if they sold for $1399 with an Athlon 64's and that lovely 17in wide screen.
4. Abandon the Mac name, call it something else the name Macintosh always has a negative affect on Wintel Users , the moment they hear it they say Blah Mac's Suck. move away from that negative image. Keep the Apple Logo of course....
5. Let the Hardware Makers do the work 4 you , Let Asus, Lite-on , Pioneer, AMD, Intel, make the parts. let them fight and out bid eachother so u can carry thier hardware. you just pick them and make the Cases. now manufaturing Cost are Down. since the only hardware u makes are Desktop , note book cases , iSight and iPods. no more Costly Mother Boards to design. cut the Prices on Apple Displays to be competitive.
now since we are saving a ton on R&D and Manufaturing. we can bring those savings to the consumer by being able to sell Apple Comps at Prices Competitive to Dell and HP, but our software bundle is wayyy better and PC's actually look cool. 15in PowerBooks running Intel Pentium M Centrino fully loaded for $1999 w/real 6hr battery life.
6. Give The Consumer a Choice let them customize the Apple PC thats right 4 them , not what you feel is best. now Isn't this what made Dell King of the Hill. Offer rebates and fair trade-in's to current Mac owners who want to switch for a Limited time of course.
7. Cut Deals with Stores Best Buy, Circuit City, Walmart(i Dare say)and all the Major Players in the Consumer Electronics Retail Market.
8. Huge Marketing Campaign , call all Papers , Mags, TV Stations get free exposure. Plaster Citys with Ad's,and flood TV with Commmercials.......Apple Does Windows.
Apple does this and we'll bust the market wide open.
Just a Few Sudgestions... what do u think people?