So apparently the Alpha was not a one off. It's a new line of devices. This is the new Galaxy A5. I think it looks stunning. I think this is a good sign of where the Galaxy S line may go. But please don't lose the removable back to replace the battery. http://www.sammobile.com/2014/09/19/exclusive-this-is-the-samsung-galaxy-a5-sm-a500f/ Would still like to see hardware like this for Windows phone.
The design does have a nice 'premium' look to it. IMO though it looks so much like a iPhone 4S/5 hybrid that it's almost eerie (I'm not on the anti-Samsung team btw, please don't hit me!)
They look nice but they need to keep the removable back, SD card slot and high end specs. I wouldn't sacrifice any of those things for better build quality.
Well I was playing with the Alpha today and it's incredibly smooth and responsive, and spiderman unlimited runs beautifully on it.
Personally, I love the new Samsung designs. I always hated the touch id button on the iphone and the large bezels. Samsung is doing a good job with the design.