Not sure where Apple said they wouldn't make a round watch either. Also not sure who made that claim. Certainly not me. As for dismissing the round watch shape: "Ive said the Apple Watch’s rectangular shape with rounded corners just makes sense. “When a huge part of the function is lists, a circle doesn’t make any sense,” Ive said." Source.
I know I mentioned this while ago in a discussion with you. But as long as Jony Ive is behind the current design team with the Apple Watch, I don't believe we will see a round watch anytime soon. That's not to say that one won't eventually happen, but knowingly how Apple is so specific how they do things on a different level, I don't feel they will venture on the market that most wearables have with round versions.
And I'm very familiar with that article with Jony Ive stating his thoughts towards a round design. But given this Apple's third generation Apple Watch, with very minor physical changes expected, it's evident that it's not much of a consideration at this point. Apple could also be taking the iPhone 6/6S/7 approach, where they use the same physical design for an extended amount of time before they offer a new design. whenever we do see's new redesign, and a round design is not introduced, then I don't believe Apple has any interest in that at all.
But a round design would add more diversity and reach to 'Other' demographic who wants a round design, but Apple obviously won't meet everyone's expectations here.