I am a long time lover and user of Garmin Sport Watches. I've had the fenix 2, fenix 3, fenix 3 titanium and fenix 3 HR... I also had the original Apple Watch but only for a week before it was returned due to it being painfully slow and no waterproofing for swimming.. I now have and really like the series 2 in Space Black.. I see Garmin has announced the new fenix 5 and as a Garmin watch lover I had to look into it.. WOW! Garmin has officially lost their freaking mind with this thing! I will never have a watch without a Sapphire display nor one that is not SS because I use and abuse them. The newly announced fenix 5 with sapphire display is........ -------------> $699! The Apple Watch, series 2 in SS is $599 Garmin and the fenix 5 has made the Apple Watch look very affordable! Now sure there are things the fenix can do that the AW can't but that goes both ways. The AW does a lot of things the fenix can't.. When I bought the AW I kind of thought it was overpriced and that I overpaid but now after seeing Garmin's price for the fenix 5, I feel like I got a bargain on the AW..