Gateway ad raises hackles at CBS
Computer manufacturer Gateway Inc.'s latest promotional campaign hit an unexpected snag Thursday when the CBS television network balked at running the company's new commercial, saying it may violate the network's policy against advocacy ads.
The commercial urges consumers to buy Gateway computers and receive a bundle of free songs. It closes with the address of a Web site that shows consumers how to copy music legally and calls on them to lobby Congress against anti-piracy mandates.
CBS has been a vocal advocate in Washington for anti-piracy mandates, as has its parent company, media conglomerate Viacom International Inc. whose holdings include Paramount Pictures and Blockbuster Inc.
The mandates would apply to computers and other digital gadgets, including the ones sold by Gateway...