"Smart" bulbs are the wrong approach. If want to control your bulbs all the time, you are forced to leave the light switch in the on position. Doesn't sound too bad at first, until you realize that the only way to turn on and off your lights is to pull out your phone, launch the app, and adjust the settings. Soon after, you will revert to flipping the light switch when it's more convenient. Then, one day, you will be sitting on the couch and want to turn a light on and you don't want to get up. You have these fancy bulbs, perfect! BUT... you can't since you left the switch in the off position.
The better approach would be the smart switch/outlet. Use your existing bulbs with none of the drawbacks listed above. Problem is, the current generation is lacking. The Belkin Wemo line does not allow dimming, nor support for 3-way switches. I was waiting for Ube to be released since it solves both of these problems, but the've been delayed and rebranded as Plum (
http://www.plumlife.com). Guess I have to wait and see if they actually release later this year.