Gene Munster Faces the Prospect of No Apple Television Set

Discussion in 'Mac Blog Discussion' started by MacRumors, May 19, 2015.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Piper Jaffray analyst Gene Munster today confirmed that the asset management firm no longer expects an Apple-branded television set to launch in the future. The news comes courtesy of Munster's Company Note updates and follows yesterday's confirmation, out of The Wall Street Journal, that Apple ditched plans for such a television set over a year ago.

    Munster was well-known to tout beliefs that the Cupertino company would be launching an Apple television set in the near future, rumors that were reignited largely in part due to a direct quote from Steve Jobs in Walter Isaacson's biography of the Apple CEO. The analyst began predicting a 2012-2013 launch year for the product in 2011, with the circulation of other news and rumors that year, and in the intervening years, helping to propel the alleged Apple-branded TV set forward.

    The latest prediction came just last December, with Munster estimating the TV set would cost around $1500 with a launch sometime in 2016. Today, the Piper Jaffray analyst notes that while the news confirms Apple was at one point working on a television set, the firm was in fact wrong in its "constant expectation of the product." Munster notes that the firm was also wrong about the reason for delay, and now cancellation, of the project, having less to do with basic content and more with the lack of specific untapped features in the crowded TV set market.
    Piper Jaffray now aligns itself with most other parties following Apple, believing the company to announce a revamped Apple TV at WWDC in June, and "ultimately launch the new device in September or October." In line with other rumors, the analyst believes the new Apple TV will incorporate Siri, HomeKit, and an App Store.

    Munster ends today's note commenting on another purported future product of Apple, predicting that as the company moves forward it's less likely the television will be the center of the living room thanks to the increasing presence of virtual and augmented reality. "We believe that Apple is actively working on early virtual and augmented reality products," Munster says. "Although we may be 5+ years away from seeing these products launched."

    Article Link: Gene Munster Faces the Prospect of No Apple Television Set
  2. dermeister macrumors 6502


    Jan 19, 2003
    Just making it up as he goes along.
  3. Number 41 macrumors 6502a

    Jun 15, 2009
    I want Gene Munster's job -- get paid Wall Street cash money to basically be a rumor-news aggregation service and then also get to keep your job when you're dead wrong about a constantly predicted item.
  4. ipedro macrumors 601


    Nov 30, 2004
    Toronto, ON
    I don't expect a traditional television set from Apple but new Mac displays with a built in AppleTV chip is well within reasonable to expect in the near future.
  5. thekeyring macrumors 68040

    Jan 5, 2012
    He basically does what we do for our friends, but it pays his mortgage.
  6. Zxxv macrumors 68040

    Nov 13, 2011
    Better headline

  7. GLS macrumors 6502

    Jun 26, 2010
    Just patting myself on the back:

  8. jayducharme macrumors 68040


    Jun 22, 2006
    The thick of it
    Next he should get into weather forecasting.
  9. avanpelt macrumors 68030

    Jun 2, 2010
    With the death of the TV rumor, queue the Apple Car rumors every...single...quarter for at least the next five years.
  10. camnchar macrumors 6502


    Jan 26, 2006
    SLC, Utah
    I believe this is the appropriate place for this:

  11. djdj macrumors member

    Jul 14, 2008
    ...and dead wrong about virtually everything else you've ever said.

    The guy's a joke. He's never been right about anything. And people keep quoting him.
  12. JosephAW macrumors 68020


    May 14, 2012
    No need for TV. Just release TV for all iPhones.
  13. Waxhead138 macrumors 6502

    May 18, 2012
    They have another name for this type of work: Being a weatherman.

    Wait, no, at least they get it right roughly half the time.
  14. dwman macrumors 6502


    Nov 15, 2007
    San Francisco
  15. madsci954 macrumors 68030

    Oct 14, 2011
  16. TheRealTVGuy macrumors 6502a


    Jul 21, 2010
    Orlando, FL
    I'd still rather see Gene's name than that damn Ming Chi-Kuo. Right or wrong, I can't stand that guy...
  17. extricated macrumors 6502


    Jul 14, 2011
    I'm glad this whole television thing is winding down. I never could see Apple introducing a full-blown TV.

    That said, I'm really looking forward to the next-gen Apple TV!
  18. seamer macrumors 6502


    Jul 24, 2009
    It would be odd having a dedicated set-top device and a TV. Repairing or replacing a mini-computer is easy. Repairing a TV with the features of a set-top box built in to it is just a nightmare waiting to happen.
  19. Rogifan macrumors Core


    Nov 14, 2011
    I see he's moved on to AR/VR as the next big thing coming from Apple.
  20. SteveW928 macrumors 68000


    May 28, 2010
    Victoria, B.C. Canada
    Heh, well while I never believed Apple would make a TV display, I guess I never thought they'd make a watch either. So, who knows anymore. Maybe his guess is as good as any?

    Me, I'm just hoping they keep making computers, phones, and tablets (and don't screw up too badly) and get around to fixing the OSs. (And that they aren't blowing the whole R&D budget on the iRing. Or, Super-Cool iShades, now with Mega-Bling.)
  21. Benjamin Frost Suspended

    Benjamin Frost

    May 9, 2015
    London, England
    We've had no big thing from Apple since the iPad in 2010. Nothing on the horizon either from them or anyone else.

    We've settled into the iAge. Thanks, Steve.
  22. britboyj macrumors 6502a

    Apr 8, 2009
    Apple will not be doing a TV set any time soon. These rumours have circulated since well before the Apple Watch was circulated, but a broken clock is right twice a day.

    These morons make stuff up and go on nothing. They'll eventually get something right - and everyone will forget about the things they got wrong.
  23. FieldingMellish Suspended

    Jun 20, 2010
    I wonder what Herman Munster had to say about it?
  24. UnfetteredMind macrumors 6502


    Jun 6, 2012

    New Apple augmented reality headset is coming soon!
  25. Glassed Silver macrumors 68020

    Glassed Silver

    Mar 10, 2007
    Kassel, Germany
    Seeing how they axed Front Row years ago with no transitional solution to what you described I believe we won't see that happen anytime soon if at all.

    I'd love for my Mac with 27" to have such features, but I highly doubt it'll happen.

    Glassed Silver:ios

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