Get a Mac Ad: 'Now What'

[eric55lv]

eh seen to much they should just make ads for mac separte by type of mac

 

[Jonx]

in those ads i hate to say it but i love pc more than mac lol

 

[Quillz]

I honestly cannot remember the last time I ever saw a commercial from Apple that focused on their products and what they can do. For the past decade, it seems they are obsessed with Microsoft and bashing them every chance they get. I don't care how well this has affected their market share, their advertising has sunk to all-time lows.

 

[wiz7dome]

I honestly cannot remember the last time I ever saw a commercial from Apple that focused on their products and what they can do. For the past decade, it seems they are obsessed with Microsoft and bashing them every chance they get. I don't care how well this has affected their market share, their advertising has sunk to all-time lows.

I don't see it as a "low" at all. There are different forms of marketing that must take in to account the product in question. When was the last time you sat and watched a software commercial? How well did it stick out in your mind? What did it convey in 30 seconds? The earlier posters are correct in stating that these commercials are designed to remind Windows users of the hell they've become used to and to convey that it isn't necessary.

Unlike a brand new, never before seen, "hey what's that" kind of product, many people already have a computer. That's what makes the Get a Mac ads more effective than the "switch" ads. They are touching on things that Windows users find normal that you just don't experience with a Mac.

 

[BKKbill]

Well put me down on the side of liking the ad and I've already got the books. 😱

 

[Jetson]

when's the last time you saw a windows commercial?

Yeah, Microsoft doesn't even HAVE to advertise, yet they still rake in the $billions.

 

[chris200x9]

i haven't been eaten by a gorilla, my anti-gorilla shampoo must be working.

hmmmm.....this anti-gorrila shampoo intrigues me.....I'll give you 5 bucks for it 😛

 

[Quillz]

I don't see it as a "low" at all. There are different forms of marketing that must take in to account the product in question. When was the last time you sat and watched a software commercial? How well did it stick out in your mind? What did it convey in 30 seconds? The earlier posters are correct in stating that these commercials are designed to remind Windows users of the hell they've become used to and to convey that it isn't necessary.

Unlike a brand new, never before seen, "hey what's that" kind of product, many people already have a computer. That's what makes the Get a Mac ads more effective than the "switch" ads. They are touching on things that Windows users find normal that you just don't experience with a Mac.

That you just don't experience *as often with a Mac. Since I've had my iMac, I've had system freezes, kernel panics, even the BSOD while installing Leopard.

 

[pagansoul]

John Hodgman (PC), ironically enough, offers more for the commercials than Justin Long (Mac). ...He's the comedian, Long is simply the actor. ...Without Hodgman, these commercials wouldn't be nearly as successful.


As far as this ad goes: meh.

Justin is also a comedian. He's just very low key. John bounces off him. What makes them work is that they are different but still likable. Try out some of the movies Justin has been in, Galaxy Quest, Dodgeball, Die Hard 4. He's great.

 

[LizKat]

... with Mac it is so intuitive you just really don't need a book to learn the product...

There's a book???? 😉

Back in '84 we were on our own... but no matter, and i watched a five year old kid from next door figure out in two minutes how to use MacPaint options I had not discovered for myself after a couple days. Apple realized that humans are naturally curious until they have a "hot stove" experience, and their focus on human interface in design has turned that awareness into a goldmine.