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Get a Mac

Tex-Twil

Tex-Twil

macrumors 68030
Original poster
May 28, 2008
2,501
15
Berlin
Hi,
just a thought about the "Get a Mac" ads. Don't you think that they are getting a bit ridiculous:
http://www.apple.com/getamac/ads/

I mean it was really funny in the beginning but now it is just all the time the same. And to be honest the "soooooo cooooooool" attitude of the "Mac" is making me angry ...

What do you think ?
 
Tex-Twil said:
Hi,
just a thought about the "Get a Mac" ads. Don't you think that they are getting a bit ridiculous:
http://www.apple.com/getamac/ads/

I mean it was really funny in the beginning but now it is just all the time the same. And to be honest the "soooooo cooooooool" attitude of the "Mac" is making me angry ...

What do you think ?
Click to expand...

I still think they're amusing.

The time machine ad though, I hadn't seen that before, and for someone who knows about Windows, Windows has had shadow copy for a long time. Although not as cool looking as Time Machine, shadow copy is the same thing.
 
LOL... I just watched them all myself as well. Perhaps they are getting a little old, but they're still much better than Microsoft's Mojave commercial.
 
The OP obviously doesn't grasp the art of advertising. The idea is not necessarily to get you to buy their product, it's to get you to remember the commercial and to keep you talking about them.

Guess what, the OP bought into Apple's advertising because he's talking about them. It doesn't matter if you like them or not or if you want to call Apple's commercials smug or not it's the idea that you care to even mention it. Once Apple gets stuck in your head you can't help but become curious of their product and then you end up an Apple customer.

Kleenex has done such a superior job at advertising that we refer to any tissue as "kleenex". When you go to the store to buy tissue as soon as you see the Kleenex name almost always people walk out with the real Kleenex.
Some of you geeks here need to stop taking it personally about Apple's commercials, it's all about business and Apple has done a fine job at selling.
 
The OP obviously doesn't grasp the art of advertising. The idea is not necessarily to get you to buy their product, it's to get you to remember the commercial and to keep you talking about them.

Guess what, the OP bought into Apple's advertising because he's talking about them. It doesn't matter if you like them or not or if you want to call Apple's commercials smug or not it's the idea that you care to even mention it. Once Apple gets stuck in your head you can't help but become curious of their product and then you end up an Apple customer.

Kleenex has done such a superior job at advertising that we refer to any tissue as "kleenex". When you go to the store to buy tissue as soon as you see the Kleenex name almost always people walk out with the real Kleenex.
Some of you geeks here need to stop taking it personally about Apple's commercials, it's all about business and Apple has done a fine job at selling
Click to expand...
I couldn't agree more! But i think this doesn't have much to do with what the author of the topic is talking about. We are judging the niceness and correctness of the ad. As you said, it is effective, nobody is denying that. But it's not nice - it's not entirely true and instead of displaying positive things about macs, it's mocking PCs. It's not a very positive ad.

I agree that the first ones were much better, lately it's been more and more about simply bashing Vista. I'll repeat myself to be clear - I agree these are very effective ads, I just don't like people praising them so much. While they had a nice start, they turned into regular greedy corporate ads.

Oh, and someone mentioned the Windows Mojave ad - I'd say that's a nicer ad. It's a decent idea, they don't mention Linux/OS X and the thing about people bashing Vista without knowing what it's like is very very true - I'm speaking from personal experience. But this is a mac site, of course, so biased opinions aren't unexpected.
 
Tex-Twil said:
Hi,
just a thought about the "Get a Mac" ads. Don't you think that they are getting a bit ridiculous:
http://www.apple.com/getamac/ads/

I mean it was really funny in the beginning but now it is just all the time the same. And to be honest the "soooooo cooooooool" attitude of the "Mac" is making me angry ...
What do you think ?
Click to expand...

I think they all make valid points. Apologies for the long reply, but you asked. Apple will shift gear soon enough, probably just before / when Microsoft starts burning it's Ad money in earnest.

N. American campaign
Accident – Magnetic power cord
Angel/Devil – iPhoto
Better – Handling media - Music, pictures, video
Better results – Home movie making
Boxer- PC wants to rumble – not down without a fight Mac sees it not as a competition but rather people switching to a computer that's simpler and more intuitive.
Breakthrough – Problems for PC with software & hardware
Choose a Vista – Vista’s licensing problem
Computer Cart – Cryptic Windows errors, and their frequency
Counselor – Mac being compatible with PC, complementing PC on Excel
Flashback – Ability of Mac to make a website and home movie
Genius – Mac’s Apple Genius Bar
Gift Exchange – iPhoto of Mac, Programming language of the 2 OSs
Goodwill – Nearly Christmas goodwill
Group – Vista issues - isn’t working as it should, errors
iLife – iPod, iTunes, iLife coming with every Mac
Meant for Work – Stickerless well designed aesthetic Mac vs…
Misprint - PC World - "Fastest Windows Vista notebook tested that year was a Mac
Network - Mac & PC can network together, but Mac is compatible with other hardware without needing as much driver installation
with virtually all new hardware.
Now What – The complexity in buying a PC vs. a Mac, Apple stores, personal shoppers, workshops
Office Stress – Mac’s Microsoft Office 2008 & Mac compatibility with PC
Out of the Box – Macs can work straight from the box (No step 3 )
Pep Rally – Mac’s #1 status on college campuses, in-built iSight camera, stable OS
Party is Over – Need for upgrades to use Vista and peripherals and software incompatability
Podium – Denial about Vista’s problems, compatibility issues, new features of Mac OS X, downgrading of Vista to X, "It's not about what Vista can do for you, it's what you can buy for Vista."
PR Lady – Bad use of PR by Microsoft, negative public reaction to Vista, downgrading, switching to Mac
Referee – WSJ comments that Leopard is better & faster than Vista
Restarting – Freezing/rebooting issues of Vista/XP
Sabotage – Delusional PR about Vista/XP
Sad Song – Switchers to Mac, Vista’s issues,
Sales Pitch – Mac’s increasing popularity, badly done Windows’ sales pitches
Santa Claus – Nearly seasonal goodwill
Security – PC is coming to a sad realization "cancel or allow" (UAC)
Self Pity – Mac has run Microsoft Office for years
Stuffed – Crapware on new PCs, iLife in comparison
Surgery – Upgrades needed to g of spyware and viruses on Mac OS X
Viruses – “114,000 known viruses for PCs." Lack of viruses for Mac
Work vs. Home – Mac can do podcasts, movies.
WSJ – Mac’s favorable review in WSJ
Yoga –PC unfortunately had “bad Vista energy", problems

Web exclusive campaign
Banging – Problems with Vista
Hiding – Viruses, spyware, the pain of scanning
Knocking – Vista’s driver issues
PC Turf - How PCMag and PCWorld have given good reviews for Mac
Sign –DON'T GIVE UP ON VISTA". GIVE UP"…"ON VISTA".
Not – WSJ - "Leopard is better and faster than Vista"
Emergency Refresh - "Vista... one et Vista, Macs compatibility with peripherals
Tech Support – Mac’s built in webcam vs. lack of ease of installing one on a PC
Time Machine – Time Machine
Touché – Mac says "And I'm a PC too…the only computer you'll ever need."
Trust Mac – Spyware on PC, lackof the biggest blunders in technology?" -CNET.com; "It's time for a Vista do-over" - PC Magazine; "Mac OS X Leopard: A Perfect 10" - InfoWorld.
PC Newswire – Potential headlines – glitches, downgrading
 
You just listed the topics, you didn't prove they are correct. Apple didn't make any of these up, but they are often exaggerating and stating things that are no longer true. A LOT of these are actually relying heavily on different stereotypes about PCs.
 
HLdan said:
The OP obviously doesn't grasp the art of advertising.
Click to expand...
I think you don't grasp the meaning of my question. "What do you thin about it"


Matek said:
But i think this doesn't have much to do with what the author of the topic is talking about.
Click to expand...
Exactly. I'm not talking about how effective the ad is or about what is a good or bad ad.

I just thought that the 1st ones were really original and now it is just getting worse and worse. The one with PC singing the blues is just completely ridiculous , boring, ... just too much. Knowing Apple and its innovative things, I'm surprised that they've been stuck with this same idea for 3 years.

I have nothing about Apple making fun of Microsoft, those are just business rules and they are tough.


regards,
Tex
 
HastaLaVista said:
Even though I've watched them all before, you just caused me to waste about 15 mins watching them again! They are like potato chips, you can't watch just one!
Click to expand...

Must say, I've never opened a bag of crisps and just watched them.
 
Are they even running those ads anymore? I don't recall seeing one in the last month or so.

Some of the earlier ones were amusing, but later ones feel like they had different writers - not nearly as fun to watch.
 
Matek said:
You just listed the topics, you didn't prove they are correct. Apple didn't make any of these up, but they are often exaggerating and stating things that are no longer true. A LOT of these are actually relying heavily on different stereotypes about PCs.
Click to expand...

I don't need to, it's out there and true at the time, and many still stand. Care to refute the majority below?

Magnetic power cord CHECK
iPhoto CHECK
Handling media - Music, pictures, video CHECK
Home movie making CHECK
Vista’s licensing problem CHECK
Cryptic Windows errors, and their frequency CHECK
Mac being compatible with PC, complementing PC on Excel CHECK
Ability of Mac to make a website and home movie CHECK
Mac’s Apple Genius Bar CHECK
Vista issues CHECK
iLife CHECK
Stickerless well designed aesthetic Mac CHECK
PC World - "Fastest Windows Vista notebook tested that year was a Mac CHECK
Complexity in buying a PC vs. a Mac, Apple stores, personal shoppers, workshops CHECK
Mac’s Microsoft Office 2008 & Mac compatibility with PC CHECK
Macs can work straight from the box (No step 3 ) CHECK
Mac’s #1 status on college campuses, in-built iSight camera, stable OS CHECK
Denial about Vista’s problems, compatibility issues, new features of Mac OS X, downgrading of Vista to X, "It's not about what Vista can do for you, it's what you can buy for Vista." CHECK
Bad use of PR by Microsoft, negative public reaction to Vista, downgrading, switching to Mac CHECK
WSJ comments that Leopard is better & faster than Vista CHECK
Delusional PR about Vista/XP CHECK
Mac’s increasing popularity, badly done Windows’ sales pitches CHECK
PC is coming to a sad realization "cancel or allow" (UAC) CHECK
Mac has run Microsoft Office for years CHECK
Crapware on new PCs, iLife in comparison CHECK
Upgrades needed to g of spyware and viruses on Mac OS X CHECK
“114,000 known viruses for PCs." Lack of viruses for Mac CHECK
Mac’s favorable review in WSJ CHECK
 
I have to admit that they are getting a bit annoying and old. I also haven't noticed a new one in a while (is the vista blues the latest?) is Apple going to start a new ad campaign soon?

Don
 
Dmac77 said:
I have to admit that they are getting a bit annoying and old. I also haven't noticed a new one in a while (is the vista blues the latest?) is Apple going to start a new ad campaign soon?

Don
Click to expand...

I hear Microsoft is paying for it... IT started with the Mojave experiment ;)
 
Tex-Twil said:
I think you don't grasp the meaning of my question. "What do you thin about it"



Exactly. I'm not talking about how effective the ad is or about what is a good or bad ad.

The one with PC singing the blues is just completely ridiculous , boring, ... just too much. I'm surprised that they've been stuck with this same idea for 3 years.
Click to expand...

And I still stand by what I said. You state that the ads are getting ridiculous and boring right? But you're still talking about them and that's the art of good advertising. If they were really truly that boring nobody would be talking about them. It doesn't matter if they use the same concept, they are working. If you are just looking for Apple style entertainment the ads may not be the right place.

The forum is designed to give opinions on topics, I didn't think we had to say exactly what you wanted.
If you were just asking the forum if we agree with you that the ads are getting tired you should've created a poll where we could answer only yes or no.
 
I like'm, they're BRILLIANT!
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