didn't stand in line-- waited until about 8:30pm on iDay, walked into store, got in the (empty) queue, walked directly to cashier, bought 2 phones, and left. Total time in store around 5 - 7 minutes. This was in the Tampa store.
Now actually getting the darn phones activated was a different story-- took a multitude of calls and about 50-60 hours of waiting for AT&T & Apple to actually turn them on. I don't expect that will happen this time around, though.
rob.