I have been sitting here laughing about this post and then got to thinking, and pose these questions to all you who follow this closer than me.
Is the Apple Announcement always the same place? If so has anyone looked to see who actually books the venue? If it is a convention center or something I am sure there is a production or event company who actually sets everything up. I am sure they have a confidentiality clause in the contract but to have an event in August or whenever there has to be a lot of people involved in getting it planned. Just random thoughts Cause even Apple cant pull an event out of their ass