I was going to get a Moto X. The bigger display, small bezels, near stock Android, great battery life, fair price, shape and design all made this look like the best Android smartphone for first time users. But there were also a lot of turnoffs that made it impossible to get one, the sell my 64GB iPhone 5 and call it an "upgrade".
The camera is not on par with the other flagships out there, the amoled display is prone to "burn in", the whites on the display aren't "white", the audio quality out of the headphone jack is sub-par (I listen to a lot of music on my phone), and the maximum 32GB storage made it impossible for me to justify getting it.
I hope Motorola brings their "A" game with the Moto X2 or X+1.