Alright, it is now finally time for me to get my first HDTV! I have been using my HP W1907 19" Widescreen monitor for my screen for a long time. I use it mostly to play games (360) and watch DVDs (until I got my new iMac that is). I really really want to get a bigger screen but I am stuck between two models. I have done some research on my own and that is how I got to these two models. The TV will be in a basement setting, the lights are built up into the ceiling and there are no windows. So glare is not an issue in the room. I will be using it on an 80/20 (game/movie) ratio. I want a set that offers good value (lotta inputs) and great picture for the price. I have decided to side with Vizio as an American company that makes great affordable sets, their reviews are mostly great! The sets are; Costco - Vizio 37" LCD 1080p HDTV: PROS - My ideal screen size, good picture for an LCD, rave reviews, 1080p, light weight, includes free HDMI cable, 2 year warranty (90 days in store). WalMart - Vizio 42" Plasma 720p HDTV: PROS - Bigger screen size, awesome picture quality (blues are blue and red are reds - human skin tones are right on), pixel shift tech (burn in resistance). I'm stuck because price, warranty, and overall best set. The Costco set has a 2 year warranty and gives you 90 days to return if you don't love it. My friend got the 32" version of this set and he loves it. It looks really good but I could see some improvements as far as "color depth" is concerned. I couldn't really discern the coolness of having 1080p (most games do not actually display in 1080p even though they say they do). The Plasma has a much better overall picture but only has the 1 year warranty and 30 days in store for returns. The glossy screen could be troublesome later down the road for me if I have it in a window filled room. It is limited to 720p but the way my vision is, I may not notice the difference either way (I notice the better contrast versus the higher pixel count). The screen is 42" which is nice but a tad bit too big for me, it's workable of course. The 37" set costs 689.99 at Costco. The 42" set costs 747.00 at WalMart + 2 years for 69.99 and an HDMI cable 15.99. So we are looking at 735.02 versus 887.34. So a little more than 150.00 difference after tax. My limit was 900.00 so it's within what I want, but if I can save some money I will. So what do you think? I have already made the decision that its going to be either one of these sets, I just don't know which one. I have done the research on many models and sizes and out of process of elimination came up to this point. What do you think?