I don't understand why when my CPU temp reach 80C+ the fan speed still remains at 2100 RPM. The keyboard keys become hot to touch yet the fans do nothing to help the system cool down? I have to use smcfancontrol to bring the RPM up to 3100 to bring down the temp
I had six tabs open in Chrome and it was running at about 85 degrees celsius with the fans on full blast. I checked the CPU usage and it was only at 10%. After closing 4 of the tabs the temperature dropped to 72 degrees celsius and now you can barely hear the fans.
Thermal Paste. Been re applying it for years. Should solve all of your woes.
Maybe just use safari instead of chrome for now? if it happens with safari maybe you should bring it in for store if it's still under warranty. I was so used to chrome when I had a PC, so I installed on my 15in rMBP too. I noticed a significant decrease in performace using chrome. Opening a new tab then open the same page in chrome was very laggy, took forever to the point I decided to do the same thing in safari. Opened almost instantly and super smoothly. Now I only use safari unless I want to access the bookmarks I have in chrome saved from my PC.
The next upgrade of macbook lineup will have better temp.