I'm a new iPhone owner and relatively new to the site but I am in no way affiliated with said product. In fact, I have Invisible Shield on my iPod Touch which I am happy with but I thought I would try something different. There seemed to be glowing reviews on here and after I ordered, it seems the general opinion is that those are only people pimping the product. I can't say whether that is true or not. Anyway, on to the review... The quick synopsis is - it's not any better or worse than Invisible Shield (my only only experience with a product of this type). Seems to be the same material, goes on the same and seems to provide the same protection (good for minor scratches IMHO). Frankly since they are so much alike, I would probably go with IS or BodyGuardz because they are cheaper if I was to do it over again. I'm not an expert at applying it (as you will see) but I think I did a decent job - good enough for me. Note that the pictures were taken before, during and immediately after application. The bubbles may abate after it sets after the required drying time of 2 hours.