My girlfriend bought a 38mm white sport Saturday and was happy, but when we were watching the keynote tonight she fell in love with the rose gold watch. Luckily, our Apple Store had it in stock and we exchanged her white sport for the new rose gold and lavender. Tried to take some images here and the colors don't do it much justice. It is a very pretty color. Elegant. Figured I'd post this and if you're interested, check your store stock. They didn't have the 42mm sizes yet.