Giving a better name to a USB Flash Drive

So this doesn't seem to be an easy one:

I have an 8GB flash drive formatted as FAT32. It needs to be FAT32 to work on both Windows and Mac OS.

The drive name is all in capitals, can't be longer than 11 characters and can't contain punctuation or space. Eurgh. I want to put something more useful as the volume name.

On Windows, one can add the volume name to the autorun.inf file which is my Windows solution but I can't find a way to do something similar on Mac OS. I found that I can use lowercase using a hex editor but no punctuation or more than 11 characters. I also realise that SL can now write to NTFS which is great but still won't be compatible enough so it has to stay at FAT32.

Can someone help please?

Thanks.