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I’m not sure why the word luxury is sometimes associated with Apple. It’s a premium brand for sure, but that’s quite different than luxury.

It's marketing.

In my local shopping centre; they place the Apple Store next to the louis vuitton, dior & bose stores.
 
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It's marketing.

In my local shopping centre; they place the Apple Store next to the louis vuitton, dior & bose stores.

I remember when the only Apple Store in Charlotte, NC was at the "fancy" shopping mall in an affluent neighborhood.

Then they added a 2nd Apple Store at a different mall near the interstate.

But today people ask... "what's a shopping mall?"

:p
 
The iPhone is a great product. I bought a new one every year and stopped that with the iPhone 12 pro max. There is no new feature for me on the iPhone 13 and I doubt there will be one on the iPhone 14. So I will stay with the iPhone 12 - and this is. by the way, good for the environment.
 
I don't know if many people are the same now, but my handset gets upgraded when my current carrier contract runs out. Every 24 months, Then get the handset on some kind of deal.
 
The iPhone is a great product. I bought a new one every year and stopped that with the iPhone 12 pro max. There is no new feature for me on the iPhone 13 and I doubt there will be one on the iPhone 14. So I will stay with the iPhone 12 - and this is. by the way, good for the environment.

Same here - just I'm on the 11 Pro. The 120hz screen is nice on the 13 Pro but not 1100 euro nice. The always on display on the 14 will likely also not be 1100 nice but we will see.
 
TLDR: rich people gonna spend!
I would never associate a smart phone to ‘rich people’. The majority of consumers finance their phones, because they can’t likely pay the full amount, due to how expensive smart phones are today and only inflating in cost.

Think about it for a minute. Somebody literally could finance the most expensive iPhone model, and barely make their monthly payment, just for the sake of having the newest iPhone. People don’t have their priorities straight.

my point is, if it wasn’t for monthly carrier payment options for smart phones, you would never have consumers upgrading, because they wouldn’t be able to afford the full amount, especially now when everything is exponentially more expensive.
 
And in these times that translates to homeless, starving but “latest & greatest” phone?
I know you’re being over the top, but people used to complain about seeing people pay at the grocery store with food stamps while using a smartphone (as if it was only for wealthy people). A smartphone is the only computer some people have and the only way they can apply for a job online or file for government services like unemployment and food stamps.

Also, there are more and more people living out of there cars these days, who may have jobs but can’t afford rent. They are technically homeless but use a smartphone to stay connected, like answering work emails after hours.

These are groups at one extreme, but it’s a growing population right now, with others on the cusp. These are people most likely to buy a budget smartphone and will hold onto them even longer this year even if the screen is cracked or it’s really slow from all the bloat they’ve installed over the years.
 
Most people that can afford Apple products aren't bothered by price.
Your statement is completely unfounded and totally subjective. You’re not even taking into account consumers could easily purchase a pricey Apple product, and put it on their credit card, only barely to make the payments.
 
Verizon is practically handing out iPhones for free :D Apple card offers 0% financing if you qualify.

Other carriers are offering "deals" too. It can be very lucrative for carriers to get new customers to sign up long term for unlimited plans, or existing customers to stick around or upgrade long term. It used to be that carriers would offer discounts (lower prices) on phones with a contract e.g., the no-contract price may have been $749 while the contract price was just $299. Offers these days tend to spread the discount over time (essentially a long-term contract) and combine with a customer trade-in to get the net purchase price down even more.

However, depending on the offer and trade, it can sometimes be better to keep your phone instead and take advantage of bring/keep phone incentives (and then sell it yourself afterwards if you choose) rather than trade through the carrier.
 
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