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Having a Tesla, and looked deeply at a rivian, car play not being a thing is not a deal breaker, the catch is can you make a compelling OS that does not such and if you can, I know some here will still want it, however it becomes less of a deal breaker. The current crop of GM hahaha no you need car play they can not write a car OS to save there lives.

It’s true. I’m fortunate to have two vehicles. One has CarPlay and one is an EV without CarPlay. I drive the EV more these days and when I get back into the vehicle with CarPlay, I don’t even bother using it anymore. It’s not a necessity, or as you stated, a deal breaker. I get in the car to drive, not get into the car to have 20 phone apps, text messages directly in front of me, etc as distractions.
 
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The old universal dashboard just worked across all one’s vehicles. The problem today is two or more cars in the driveway, two or more ways to operate the vehicle. Even by the same manufacturer. The average driver only spends about an hour in their vehicle a day. All this added junk, very expensive must-haves. Then we wonder why the vehicles we drive are so expensive.
 
But what incentive do they have to add car systems to CarPlay? Would they also need to do the same for the Android side of the market?

You mean that the incentive to actually be selling their vehicles is not enough?

GM has been struggling with maintaining their market share as it is.

They are losing China.

The North American market is already their main market, with US being the biggest and most important part of it.

Even in the US they’re losing market share.

The US consumers are pretty clear on wanting CarPlay.

What other incentive do they need ?
The way I see it, there are a lot of variations in vehicle equipment and safety/driver aid systems, even among models offered by a single manufacturer. For example, amount of possible settings for vehicle systems available in my car (BMW) alone is quite large. Duplicating all that in CarPlay, or any other phone-based layer benefits no one because the consistency iPhone users like about CarPlay can only realistically extend to the things the iPhone is good at: Navigation, phone, messages, entertainment apps. The things folks would probably also use when not in the car.

Allowing us to, for example, set cabin lighting colors or preferences for a custom “sport” driving mode, or custom lane keeping sensitivity in CarPlay is useless if you get into a vehicle that lacks such things, or offers the most basic versions of each. This is what the quote in the article that referenced “trailering” is about.

I just don’t see a financial incentive for auto manufacturers to invest in extending CarPlay (or any other phone-based layer) beyond what it already is, and I don’t see a benefit to the consumer in doing it because there can’t be consistency between vehicle models or brands for the more sophisticated systems in modern cars anyway.
Irrelevant.

The benefit for consumer is providing what consumer wants.

If you don’t provide something that consumer wants, you better make your overall product so highly desirable that the consumer will be willing to give up some of their priorities just because they want your product so much.

It worked for Tesla because they were so early to the market, sold cars without really any serious competition for quite a few years, had practically a cult following, and being a tech company actually did design a nice interface (although this was probably the least important part).

GM is opposite of all of these things.
 
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Car with Apple CarPlay its like Motorola ROKR. Its sounds good on paper but it reality it is very mediocre compared to competition.
True. The SLVR was much better. :D The reality is neither situation is ideal, but GM thinks they are Tesla in this...... Tesla had a 15 year lead on them and a much more refined vehicle structure in terms of electronics these days. GM is at about a 2013 Model S right now in terms of refinement and organization of these components, let alone the software quality itself. Stated from someone in their own organization working on this. Not me, but the discussion with them happened last week ironically. Oops.
 
GM thinks car centered. Not driver/user/people centered. They think they do, but it’s the opposite.
 
TV manufacturers aren’t so great at keeping their OS updated, which is why I prefer Apple TVs and I wouldn’t expect any better from GM. I’d bet a paycheck this will cost them sales and they’ll be forced to back off.
 
True. The SLVR was much better. :D The reality is neither situation is ideal, but GM thinks they are Tesla in this...... Tesla had a 15 year lead on them and a much more refined vehicle structure in terms of electronics these days. GM is at about a 2013 Model S right now in terms of refinement and organization of these components, let alone the software quality itself. Stated from someone in their own organization working on this. Not me, but the discussion with them happened last week ironically. Oops.
Most importantly Tesla had two things going for it:

1) An early start with no competition
2) Cleverly presenting itself as a tech startup, not a traditional boring car company.

GM in the EV game reminds me of Dr Evil doing his “I’m hip ! I’m cool !” dance. For most people they are neither hip nor cool, they are an ancient dinosaur who made uncle Ben’s old Chevy that blew its transmission at 45,000 miles.
 
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You mean that the incentive to actually be selling their vehicles is not enough?

GM has been struggling with maintaining their market share as it is.

They are losing China.

The North American market is already their main market, with US being the biggest and most important part of it.

Even in the US they’re losing market share.

The US consumers are pretty clear on wanting CarPlay.

What other incentive do they need ?

Irrelevant.

The benefit for consumer is providing what consumer wants.

If you don’t provide something that consumer wants, you better make your overall product so highly desirable that the consumer will be willing to give up some of their priorities just because they want your product so much.

It worked for Tesla because they were so early to the market, sold cars without really any serious competition for quite a few years, had practically a cult following, and being a tech company actually did design a nice interface (although this was probably the least important part).

GM is opposite of all of these things.
I’m guessing you did not bother to read what I was replying to to set context.

What exactly is it you think I am arguing?
 
He's so oblivious to most consumers wanting the vehicle to adapt to the user's ecosystem (phone, computers, watch, etc.) rather than a consumer adapting to a car ecosystem that exists nowhere else and with no apps.
I fully agree. Perhaps GM can create a more integrated experience. However, GM believes I care more about that than my broad mobile-centric experience. I DON'T. I value my mobile experience more, and I don't care if I have to hit another button to access the car settings. Many of those will likely be accessible in future Car Play versions as well. I recently changed pickups, and GM was out of the question for this precise reason. Thus, welcome RAM.
 
Continuity and integration are at the heart of Apple's philosophy and a competitive advantage. You can't blame GM for taking inspiration from it. Granted, the carmaker doesn't have the same experience in software development, just like Apple didn't have as much experience as Intel, Qualcomm, and others when it started developing its own chips.
 
What a sorry excuse for journalism.

They want data, data to sell, CarPlay doesn’t allow for that.

They estimated some absurd number of billions to be made off that data servicing in their financial calls. Anything that doesn’t address that is corporate propaganda (PR).
 
With Airplay, I get a hardware upgrade every time I buy a new phone. So if I keep the car 10 or 12 years the car will always have reasonably up-to-date hardware capable of running whatever software people will use on 2036.

On the other hand, the new 2025 GM car will always and forever have a 2025 vintage computer inside that can run whatever software people in 2025 will be using.

GM might update the software, maybe. But they will never install a new CPU in the car. You only get the new CPU chips if you upgrade the iPhone ever 3 or 4 years.
 
I’m guessing you did not bother to read what I was replying to to set context.

What exactly is it you think I am arguing?
Please re-read your own post. You are making a case to why the car companies don’t have the incentive to support CarPlay while ignoring the fact that the consumer preferences and competition drive the market and saying “the consumer is wrong” seldom helps. That’s the incentive.

The car interface will become increasingly OS-like and both the manufacturers and Apple recognize that. CarPlay will be more and more integrated with car systems. The consumers want CarPlay. The market leaders (Toyota and Volkswagen) support CarPlay. Unless either of these factors change, anything else no matter how well explained is irrelevant.
 
Please re-read your own post. You are making a case to why the car companies don’t have the incentive to support CarPlay while ignoring the fact that the consumer preferences and competition drive the market and saying “the consumer is wrong” seldom helps. That’s the incentive.

The car interface will become increasingly OS-like and both the manufacturers and Apple recognize that. CarPlay will be more and more integrated with car systems. The consumers want CarPlay. The market leaders (Toyota and Volkswagen) support CarPlay. Unless either of these factors change, anything else no matter how well explained is irrelevant.
Wrong.
 
Then, wait, we're now getting into potentially Level 3, Level 4 autonomy levels that should be deeply integrated with talking to the map where the lanes lie. But wait a minute, the map that I'm using doesn't really talk to my car.
I'm sorry, what is he trying to say here? That if they support CarPlay they have to somehow make their self-driving system use Apple Maps? So the best excuse he can come up with is non-sensical.
 
Frankly it’s a tall order asking GM to design cars that function for 100,000 miles, let alone software.

Thankfully the American public is addicted to buying SUVs and Trucks and will line up to finance a $60,000 vanity car, so GM will be fine.
 
They could see the writing on the wall. CarPlay will eventually morph into taking over more & more of the vehicle’s functions until…. You guessed it, the car will be dependent upon it.

GM exiting CarPlay was a smart move.
I disagree. CarPlay is SUPER limited. If I just want to listen to the regular radio I have to leave it. No way to adjust EQ settings... at least in the version I have. I can't imagine it is going to suddenly adjust temp and show your gas mileage.
 
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