Gmail: Organize better/send to folder

I currently use Gmail priority inbox. The new gmail format is great and it organizes your emails way better now. But... my biggest organization issue still exists. I get a TON of emails from Facebook and forums. I have a filter set for anything that comes in with the subject facebook and all the emails have the label next to them when they come in. But they all still come to my inbox. There is no option to have them skip the inbox and only go to the Facebook label/folder I made. there are options to skip inbox and go to arcive or trash, but not to a specific label. There must be something to do??