This is why my PS3 gets more use as a Bluray player than a games console.
dont get me wrong, i have 3+ TB of movies that i stream to my apple TV, for but films i really like, and want to watch in quality, the BluRays 1080p makes apples 1080p look blocky and colourless in comparison .
Just because your download is outputting at 1080p resolution, doesn't mean its the same quality as the 1080p from the bluray, Compression takes a lot of quality out of the download, id rather have a 10Gb movie on a bluray and keep the quality, both visually and audibly, than a crippled over-compressed download or stream at two or three GB.
It's funny how tech nerds on Mac forums ( I am one ) are more critical about BluRay than most people in Hollywood.
I polled my "Hollywood friends" who are "in the scene". 2 own PS3's with the intention of using as a BluRay play but have never bought or used a BluRay disc.
3rd has a dedicated BluRay play but never bought a disc.
I think it's a quality VS convience issue.
All 3 have AppleTVs and its their most used source, mainly Netflix.
Videophiles are the new audiophiles.
If the story, cinematography, and acting is good, people will ignore drawbacks like they ignored super16mm being blown up to 35mm.
I remember seeing Lars Von Triers "Celebration", PAL 720x576 miniDV blown up to 35mm in a theater in the 1990s. I was immersed in the story and didn't care about the resolution.
I'm not saying that the full quality BluRay isn't great, but I think the industry is changing to a good enough/convience model. Most people are fine with that, like they are fine with 256aac and 256mp3 music.