Mine still looks brand new. Of course, mine is relatively brand new (I shattered my launch day one about a month ago, so this is a replacement). However, before shattering the screen on my first 5S, it too looked fantastic. I do keep my phones in a case, but no rubs or scuffs like I had with the 4/4S or launch 5 or anything (interestingly enough, I have a one year old replacement 5 as well, which is my wife's now...had it replaced due to dust under the camera lens...that one doesn't have a mark, so they may have improved the slate finish over time with the 5).