Ok, so before I start, this requires two "if's" we don't know about yet. The 1st "if" is: If the Apple Watch is modular, and very easy (with the few correct tools) to take apart. The 2nd "if" is: If the Edition Watch does indeed turn out to be VERY expensive to push it beyond most people's price range. If both those criteria prove to be so, which could easily be the case. Don't you feel there could be a moderate industry pop up, offering to Gold Plate the stainless steel model for a fraction of the Edition's price. So people who love the look/colour, can have the look they love at a price they can afford. There are already companies that will Gold plate all manner of things, iPhones etc etc such as these people: http://www.gold-plated-iphones.co.uk/ Around £300 UK Pounds to Gold plate an iPhone rear case. I accept a gold plated iPhone is not THAT popular as it's not sold as fashion/jewellery unlike a watch is. As I say, if the Steel is say $500 or $600 and the Gold is, let's say $3000 to $5000 as some are suggesting. I could honestly see quite a large surge in these companies offering to gold plate your watch for you, so you get your edition look (only you will know) for a fraction of the price. What do you think? And, yes I know some here hate the idea of anything gold plated, but that's not to say, everyone is anti it.