Google acquiring Motorola.

Discussion in 'Apple, Inc and Tech Industry' started by ChazUK, Aug 15, 2011.

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  1. ChazUK macrumors 603

    ChazUK

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    #1
    http://techcrunch.com/2011/08/15/breaking-google-buys-motorola-for-12-5-billion/

    I didn't expect that to happen. :eek: That's one way to bolster your patent portfolio.
     
  2. KnightWRX macrumors Pentium

    KnightWRX

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    #2
    Maybe Motorola will start producing desirable Android devices now at least ? Their offerings were much lesser than what the competition was doing in that arena. HTC, Samsung and heck even Sony Ericsson's newest crop were all much better.

    The Atrix had potential but it seems to have fizzled away.
     
  3. maflynn Moderator

    maflynn

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    #3
    Wow this is huge if it goes through. What I wonder is how will HTC, Samsung and others respond. The Nexus One failed in part because google tried to market its own phone. With google making its own phones now, how will the relationship with its other partners be reshaped
     
  4. ChazUK thread starter macrumors 603

    ChazUK

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    #4
    The end of Motorola's locked/encrypted botloader policy and customisations would be great. Outside of the U.S, Moto have been very poor.

    That's waht I was wondering. What bout other OEM's dependant on Android? Hopefully nothing will change.
     
  5. KnightWRX macrumors Pentium

    KnightWRX

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    #5
    The Nexus One failed ? No, you mean Google's online phone store failed, the Nexus One was a pretty popular model and was carried by many carriers afterwards. Here one carrier even made it their flagship for quite a while.
     
  6. stridemat Moderator

    stridemat

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    #6
    Interesting acquisition, way to increase your market share.
     
  7. ChazUK thread starter macrumors 603

    ChazUK

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    #7
    Not to mention it had a very successful brother, the HTC Desire! :cool:
     
  8. kclimson macrumors newbie

    kclimson

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    #8
    Useless

    I dont see the point of Google acquiring Motorola.
     
  9. KnightWRX macrumors Pentium

    KnightWRX

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    #9
    How does this increase their market share ? This increases their patent portfolio if anything.

    Patents. Google has been whining about needing patents for defensive purposes, Motorola has tons. See the point now ?
     
  10. ChazUK thread starter macrumors 603

    ChazUK

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    #10
    This might have something to do with it:
    [​IMG]
    Source
     
  11. stridemat Moderator

    stridemat

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    #11
    Motorola have been a 'brand' for years. Associating this with the Android OS can only be beneficial to Google.

    The patent portfolio is also a very good point. Google obviously felt exposed with the recent Apple/Microsoft/others purchase.
     
  12. maflynn Moderator

    maflynn

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    #12
    Good point they've been struggling to acquire patents and now they get a manufacturing arm as well

    ----------

    Semantics, the phone failed to sell even though design wise it was a great phone.
     
  13. Arkangil macrumors regular

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    #13
    Did all of those patents stay with Motorola Mobility when the company split? I guess they must have, if Google wants to invest so much to purchase it. I wonder if Apple even know the company was on the market. I'm sure they could have won a bidding war if they felt the need to.
     
  14. KnightWRX macrumors Pentium

    KnightWRX

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    #15
    Uh ? Motorola has been on board the Android train for quite a while now. They have been failing at selling phones recently, losing market share quarter after quarter even though they've been pushing out Android models with plenty of functionality (see the Droid line-up, or things like the Charm, Atrix and plenty of others.). They even have their own Android UI which is called MotoBlur. Also, you might know of this little tablet called the Xoom if you recall.

    So there's no gain in this arena really, I don't see how this changes anything for Google as far as Android adoption or branding is concerned.

    The patent portfolio is the point.

    Failed to sell "Direct from Google". It didn't fail to sell as a stand-alone model. Remember, the only numbers we had were from the "direct from Google" sales. The phone store failed.

    It's not semantics, the Nexus One was a successful handset, outside the "Direct from Google" channel.
     
  15. ChazUK thread starter macrumors 603

    ChazUK

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    #16
    Looks like something that Apple has avoided (taking on Google directly) could now be done by proxy. Despite this, they'll have more leverage with the patent portfolio behind them in other lawsuits as well.

    I assume this drags Google into the Motorola vs Microsoft suit as well?
     
  16. robbieduncan Moderator emeritus

    robbieduncan

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    #18
    But a very tarnished brand (at least I perceive it to be so in Europe). No good phones for how long? Microsoft buying Nokia makes more sense (not happened yet) as people still love their Nokia phones.
     
  17. smiddlehurst macrumors 65816

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    #19
    While I understand the need to aquire a patent portfolio to at least attempt to defend Android I'm really not sure if this is the way to do it. Can't imagine that the other big name Android manufacturers are too happy about Motorola now effectively being Google's hardware arm and they're surely going to be watching very closely for any advantage from that arrangement. Certainly wouldn't be surprised if Samsung, HTC and the rest start putting more resources into either WP or maybe branching Android into their own versions.

    Certainly going to be a very interesting time in mobile over the next year or two...
     
  18. stridemat Moderator

    stridemat

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    #20
    Still shipped 9.3million handsets in Q1 2011. Still nowhere near the numbers Apple and Google have been posting, but a sizeable number no less. The brand must still mean something.
     
  19. kenypowa macrumors 6502a

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    #21
    17,000 patents. Guess how many Apple infringed? ;)
     
  20. ChristianJapan macrumors 601

    ChristianJapan

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    #22
    I guess Apple would not have been allowed to pay that money. Sure the patents are the main purpose for Google to become a real manufacturer.
     
  21. Hellhammer Moderator

    Hellhammer

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    #23
    Wow that was quick! My RSS was slower than this. Thanks for the tip though, was able to cover this before most of the other major news sites :)
     
  22. robbieduncan Moderator emeritus

    robbieduncan

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    #24
    Of which only 4.1 million were smartphones (so directly comparable with Apple). Most of these were probably running Android. If you go out in the street and ask people in the UK and Europe who will make their next mobile phone I bet very few would say Motorola.
     
  23. Hellhammer Moderator

    Hellhammer

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    #25
    But times can change. If Motorola/Google is able to come up with a great phone, then the consumers will buy it. Back in the days, everyone would have answered Nokia but right now, maybe one out of 1000 might.
     
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