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Google and Apple Losing Mobile Advertising Market to Publishers
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I think inkswamp mentioned that was an option as well.
"I'm not a fan of advertising but here's your reality check, kids. Someone has to make money off this stuff. You can either cough up a few bucks from your own pocket or pay indirectly with a few ad impressions."
Selective paraphrasing is a two way street.
Ping and iAd shouldn't be compared. Ping was clearly designed to work with Facebook (as it was released with Facebook integration), but Facebook decided to not allow iTunes integration and Apple was forced to kill the feature. Apple probably hoped Facebook would change its mind and come on board.
iAds, however, is poorly thought out. It should be cross platform. This would allow Apple to send its own product ads to people using competing products, and Apple would get some valuable data. Apple also would be able to hit Google where it hurts by undercutting it on price all while making developers who develop for multiple platforms happy.
I for one like iAds the best out of all the imbedded ads. Take for example the game Ruzzle. It is a great word game. It uses iAds about 25 percent of the time, and somebody else the rest of the time. The somebody else ads are really annoying because they force video on you and often times you will be taken from the game to the App Store. It irritates me so much I refuse to down load the advertised app even if it looks interesting. iAds strikes the right balance between showing me an ad necessary to support the game, but doesn't get in the way of me playing the game.
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Compared to the competition, iAds are by far the least annoying. Download the free version of Ruzzle to see what I mean.
i think iAd is plagued mostly because many iOS buyers are more than willing to pay the $2 extra for an app not to be bothered. I will almost always pay to not see ads if I like the app because they are just to much "noise". Depending on features I will choose the second place app if I can buy-out of ads.
So that's counter intuitive because the people most willing to drop money, will drop the money NOT to see the iAds... oops.
I WOULD take apps for things like music discovery, app discovery, review apps, or GPS apps with ads, especially if they could do a good job integrating them with things I LIKE. the guys that got canceled earlier this week would have been on my list if I had heard about them months ago.
From Apple's perspective, is it really such a bad thing that people are willing to pay to get rid of the ads? I mean afterall they collect 30% of the purchase price.
Obvious sarcasm is obvious.
The "fragile psyche" nonsense fits in perfectly with the rest of your "I'm so unmoved" tough anonymous Internet guy crap. It's passive-aggressive bigotry. Probably originating from some kind of frailty of ego. But keep on projecting your image of untouchable hardness if it works for you. Most of us see through it and make accommodations for you anyway.
Is that what counts as clever wordplay for you?
The ads here aren't intrusive or obstructive. On Apple Insider they ARE. On many fronts, the ads are intrusive and distracting. Waste of resources, waste of mental processing. Lit up billboards along roadways are particularly dangerous (in a world where California decides to make it illegal to use a mapping tool while driving, you'd think more people would get this, but I guess any attempt at reducing the overload of stimuli continuously thrust upon human beings is immediately countered by blustering, antipathetic, callous indifference, as well as the bigotry against those with "sensitivity").
Not a big believer
Without any iAd support for Android, where most apps rely exclusively on advertising for their funding, I would probably say that Facebook, Twitter, and probably more social networks in the future are going to keep obliterating what's left of iAd. But I don't believe that social networks can match the expertise and effectiveness of today's leading ad networks (and I don't mean AdMob or iAd). I'm talking about the real innovators - Millennial Media, Airpush, Tapjoy, etc. Their ad formats and targeting capabilities are superior to what any of the social networks can do. And I don't expect that to change. Right now, social networks and mobile advertising are like a sexy new Hollywood couple. But you know what happens to most Hollywood couples? They don't last.
Without any iAd support for Android, where most apps rely exclusively on advertising for their funding, I would probably say that Facebook, Twitter, and probably more social networks in the future are going to keep obliterating what's left of iAd. But I don't believe that social networks can match the expertise and effectiveness of today's leading ad networks (and I don't mean AdMob or iAd). I'm talking about the real innovators - Millennial Media, Airpush, Tapjoy, etc. Their ad formats and targeting capabilities are superior to what any of the social networks can do. And I don't expect that to change. Right now, social networks and mobile advertising are like a sexy new Hollywood couple. But you know what happens to most Hollywood couples? They don't last.