Yep - and that's my point.The vast majority of users never upgrade their computer. Over 90% of the machines Apple sells are the base model configurations. Upgradability is not a user for most.
Most people will buy an iPhone, and set it up with their basics, but never look at things like whether or not it uses Google.
Sure, people on a site like this - may change it. May not.
But your average person is not changing from Google.