Google CEO in Talks With NFL Commissioner for Sunday Ticket Deal

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Google CEO Larry Page has had informal discussions with NFL Commissioner Roger Goodell and other NFL executives that included talks about the NFL Sunday Ticket package that DirecTV currently holds the rights to, according to AllThingsD.

The current Sunday Ticket deal with the NFL -- which sees DirecTV paying $1 billion a year -- ends after the 2014-15 season and the NFL is likely looking to lock up the rights well before its contract with DirecTV ends.

A number of pundits have suggested that Apple, Google or Amazon could provide a huge boost to their streaming video services by buying exclusive rights to NFL Sunday Ticket -- though it's likely the price tag will cost quite a bit more than the current $1 billion per year.

Today, according to sources, Google CEO Larry Page, along with YouTube content boss Robert Kyncl, met with a delegation from the NFL led by commissioner Roger Goodell. And the Sunday Ticket package was among the topics of discussion, according to people familiar with the meeting.

[...]

An informal chat is a very long way from a deal, so there's no need to invest too much in the conversation quite yet. And I'm told that Goodell and other NFL executives are meeting with multiple Silicon Valley companies on this trip, which is one they make annually.
CBS, Fox and NBC have signed new contracts that see each of them paying roughly $1 billion annually for their Sunday games, while ESPN will pay nearly $2 billion per year for its Monday Night Football broadcast rights. These new contracts were an increase of some 60 percent from their previous deals.

There have been occasional rumors that NFL Sunday Ticket would be coming to the Apple TV, though nothing has come to fruition yet -- however, given the recent additions of HBO Go and WatchESPN, Apple is clearly looking to make deals to increase the appeal of the Apple TV box. However, it remains to be seen if Tim Cook is interested in spending more than $1 billion per year on a "hobby".

Article Link: Google CEO in Talks With NFL Commissioner for Sunday Ticket Deal
 

lunaoso

macrumors 65816
Sep 22, 2012
1,332
54
Boston, MA
I can see the NFL on the Apple TV as a HUGE selling point. Especially if Apple can offer it at a reasonable price. I still don't see why the NFL is obsessed with exclusive deals though.
 

macsrcool1234

macrumors 65816
Oct 7, 2010
1,481
1,934
I can see the NFL on the Apple TV as a HUGE selling point. Especially if Apple can offer it at a reasonable price. I still don't see why the NFL is obsessed with exclusive deals though.
Yeah really, **** Goodell and what he did with the Madden exclusivity.
 

GoCubsGo

macrumors Nehalem
Feb 19, 2005
35,741
147
I'd love to see this happen and happen for ATV as well. DTV's pricing, if you're not a new member, is insane.
 

DaveN

macrumors 6502a
May 1, 2010
652
327
I can see it now...

Apple or Google buy the rights then market it with a $50 season ticket. The cable companies, wanting a piece of the action, block streaming from that source citing excessive network demand unless you pay the cable company an extra $10 a month. Everybody wins except for the viewer.
 

Sky Blue

Guest
Jan 8, 2005
6,856
10
Apple should buy the rights and make it excuse to any Apple hardware. Free with an iTunes Match subscription :D
 

Squilly

macrumors 68020
Nov 17, 2012
2,260
3
PA
All I can say is this proves how much each one of these companies make. Can't even come close to fathoming that "subscription".
 

BC2009

macrumors 68000
Jul 1, 2009
1,962
316
The important part here is that the NFL is doing a tour of Silicon Valley companies (I'm sure Apple is in the mix). They want all the companies to know that they are taking bids so they drive up the price of the exclusive deal (for DirectTV or for anybody like Apple or Google).

NFL is basically trying to drum up a higher price than $1B per year than they currently get from DirectTV. Keep in mind that Apple makes about $55B in operating profit and $40B in net income after taxes annually. Google makes about $13B operating profit and $11B in net income after taxes annually. Meanwhile, DirecTV makes about $5B in operating profit and $3B in net income after taxes annually.

For Google to pay $1B per year would essentially amount to 8% of their operating profit. For Apple to do it, it would amount to 2% of their operating profit. For DirecTV it amounts to 20% of their operating profit. I'm sure the NFL is hoping for more than $1B per year or else they would not be shopping it around.
 

jdechko

macrumors 601
Jul 1, 2004
4,124
242
I don't know why they make exclusivity deals for Sunday Ticket. Surely the NFL could get more than $1bn per year combined from Apple, Google, Amazon, DirecTV and whoever else wants to pay for the rights. Even if those 4 companies paid "only" $500m for non-exclusive rights, that's $2bn. And the last time I checked 2 was twice as much as 1.
 

flash84x

macrumors regular
Aug 5, 2011
189
132
I don't know why they make exclusivity deals for Sunday Ticket. Surely the NFL could get more than $1bn per year combined from Apple, Google, Amazon, DirecTV and whoever else wants to pay for the rights. Even if those 4 companies paid "only" $500m for non-exclusive rights, that's $2bn. And the last time I checked 2 was twice as much as 1.
Seriously, it sucks for the consumer. It would seem they could simply be resellers of the subscription and the device/service company gets a cut of the fee. Bah.
 

jdechko

macrumors 601
Jul 1, 2004
4,124
242
Thats where the money is. You can't charge $1B+ to a client if its not "exclusive". Sure they may be able to make the same money if they licensed to multiple, competing entities but why not just shore it up in one deal?
Exactly. Follow the money. But like I said, a bunch of companies could buy in for non-exclusive rights, each paying much less than $1bn and the NFL gets a lot more money.

This could be great for the consumer because not only would we have a choice, but we would (in theory) be paying much less for Sunday Ticket. As it stands, part of the reason Sunday Ticket is so expensive is that DirecTV is the only provider and they are solely responsible for recovering their cost.
 

nburwell

macrumors 601
May 6, 2008
4,851
1,765
DE
This would be very appealing, especially to consumers who don't yet have ATV.

Between the two, I much rather prefer NFL RedZone over Sunday Ticket.
 

lunaoso

macrumors 65816
Sep 22, 2012
1,332
54
Boston, MA
Thats where the money is. You can't charge $1B+ to a client if its not "exclusive". Sure they may be able to make the same money if they licensed to multiple, competing entities but why not just shore it up in one deal?
More companies in the mix= more consumers in the mix= more ticket and nflshop purchases= more money for the NFL. Plus they could probably still charge 250-500 mill per company even without it being exclusive.
 

Chupa Chupa

macrumors G5
Jul 16, 2002
14,834
7,394
Apple or Google buy the rights then market it with a $50 season ticket. The cable companies, wanting a piece of the action, block streaming from that source citing excessive network demand unless you pay the cable company an extra $10 a month. Everybody wins except for the viewer.

Are you joking? I pay $175 for Sunday Ticket now w/o the Internet option. If I could get it for $50/season + $10/mo surcharge I'd consider that a huge win.

I don't see it being $50/ season though. Maybe $99 as a loss leader.
 

Chupa Chupa

macrumors G5
Jul 16, 2002
14,834
7,394
I don't know why they make exclusivity deals for Sunday Ticket. Surely the NFL could get more than $1bn per year combined from Apple, Google, Amazon, DirecTV and whoever else wants to pay for the rights. Even if those 4 companies paid "only" $500m for non-exclusive rights, that's $2bn. And the last time I checked 2 was twice as much as 1.
At the time the NFL made the current deal DTV was the high bidder & the NFL wanted a single provider for Sunday Ticket. Whether its changed its business model for the next round remains to be seen.
 

mmikuta

macrumors newbie
Jan 31, 2013
21
20
Apple is Stupid if they Don't Outbid on This

This is simple. Apple always seems to get outbid. With the amount of cash reserves they have they should wrap this deal up, go nuclear. In one blow they could basically take out a huge market using a page from Amazon's book on potential. They should buy out the deal, and give the Sunday Ticket away to all ATV members and iPhone users. The halo effect would be huge and they can afford it. Cook should just look at as a supply chain issue, just like they lock up panels and memory pricing. Apple needs to stop being afraid that their cash hoard is going to disappear, it is choking them in the market of perception. They should look for the same type angle in Europe and China. Smartphone innovation that changes the market mindset has peaked. A watch ain't going to do it. They need something that people want on the platform, NFL would be huge to show people Apple isn't effing around. #AppleNFL - spread the tag guys
 

SBlue1

macrumors 68000
Oct 17, 2008
1,605
1,842
NFL on my Apple TV? Now where was that "shut up and take my money" pic? :D
 

darster

Suspended
Aug 25, 2011
1,703
1
The NFL is not going to give exclusive rights to anyone anymore. They want it available on as many platforms as possible. That would include cable, streaming devices, satellite, etc.

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Buffering....,.
I have the preseason streaming package on my ipad and computer. No buffering problems. I also stream MLB and NHL and again no buffering issues. NFL needs to do what NHL does, stream in HD at 60 fps.
 
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