I'm definitely not a Google fan but I have to admit they've created some good products. However, I think its clear to most whats their motivation to create and provide us with information (advertising is their business and they want the efficiency). Regarding Apple "unshackling end users from proprietary plug-ins", honestly Apple is really not doing any of that. First of all there are no "shackles" to get rid of in the first place. That talk is some open source aficionado bull. Create me a highly interactive rich media site with opens source tools and I show you a super duper geek with way too much time in their hands. Having variety of tools, open source or not in your disposal is freedom. Having being locked down in one solution is not, be it open source or not. Regarding Apple's aim with Flash on pads, phones and pods is not to support open standards. Its to control media distribution. If you want open then let us install what ever plug-ins we like so we can decide ourselves what we want to use. Anyway, regarding the annoying banners. Why on earth would anyone think we won't be seeing plethora of HTML5 banners as soon as HTML5 has reached wider support on browsers.
Just like usual, the most coherent comments in here get ignored. People who think Apple is on the side of open standards are deluded. The only reason why they want to get rid of Flash is to control and have only one distribution channel. And that's perfectly fine, it's a business after all, but please don't be such a hypocrite and say that you support open standards yet you are cornering your customers into one and only one way of doing things.