Been thinking lately about Google and my personal reliance on it. Currently I have my family's domain using Google Apps for mail and other various services. Google has become pretty ingrained in our lives and the services are very useful and come in at a very good price (i.e., "free"). That said, do we put too much trust in the hands of a company that admittedly wants as much info on us as possible for the purpose of ad sales? You always know that the ads are there, but I generally run ad blockers on my browsers, so I never actually see them. That changed the other day when I logged in on my wife's work laptop. It was fairly unnerving to see ads being delivered based on the message I was reading and a jolt back that with Google what I think of as mine isn't fully mine at all. Mail (and I believe docs) are already being scanned and the full integration of info indexing for Google search utility seems to be not too far off. Are we opening ourselves up too much to Google? Or is this a problem with the Internet in general? I know Microsoft's new Outlook service doesn't scan content for ad servicing. iCloud doesn't either. Are those services inherently "safer" because of that?