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Google loses bid for 3G...

SFStateStudent said:
check out KGO ABC Channel 7 San Francisco Bay Area!!! Go AT&T
http://abclocal.go.com/kgo/story?section=news/technology&id=6033734 :p
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Google was crazy to go that route. Even they couldn't expect to start a wireless phone service from the ground up and then throw a phone on it. AT&T, Verizon, T-Mobile, and Sprint control pretty much all of that here. Better for Google to develop their phone just like Apple did and hitch on to one of those carriers. There is a TON of infrastructure in telecom for anybody to do a startup. Those 4 companies I just mentioned have HUGE coverage gaps across the nation.
 
I suspect there's an element of Google talking this one up so potential competitors pay more. I didn't think Google stood a chance.
 
Google just put their bid in so they could alter the rules a little bit.

They wanted to make the 'C' band of frequencies open access to those channels.

*Google had lobbied the FCC last summer to include several rules in the 700MHz spectrum auction that mandated open access. The FCC adopted only one of Google's proposed rules, which requires the winner to allow any device or application to connect to a network that uses this spectrum.

Google made good on its promise to bid in this sliver of spectrum in the auction. But as I predicted months ago, the company wasn't really serious about winning the auction. Instead, it looks like it just wanted to push the price of the auction above the $4.6 billion threshold to ensure that the open-access rule would go into effect.*
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http://www.news.com/8301-10784_3-9899829-7.html?tag=cd.blog
 
You don't really lose if you're not out to win something in this sense. It had a goal, but that was to meet a threshold of the bidding, not getting a slice of the airwave pie.
 
This has nothing to do with 3G. It is just for the area of the UHF spectrum being vacated by the ability to broadcast TV is more compressed frequencies with less overlap by using digital technology. Many companies were bidding for different uses, many are thinking of using it for 4G or other internet services.

TEG
 
google wasn't in it to win, they were only trying to ensure that it would be open access.
 
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