If you've never had the pleasure of using it before... Google Now is an andriod exclusive feature that if you choose to enable acts as an intelligent personal assistant that figures out what you need to know without you having to ask it to... It scans through and monitors your email to find out automatically when your appointments are, autoadd them to your calender and reminds you before hand about them. It figures out where you work, where you live, and what your typical schedule is like (you can of course change this information) and automatically sends you handy reminder when you need to do something including automatically inform you how long it will take you to get to the appointment that you have scheduled in 30 mins It identifies patterns in the types of information you search for... sees that you're searching for a deal on a specific item and automatically notifies when a good deal pops up on a site like slickdeals or fatwallet, looking for information about a specific topic and automatically notifies when a story about this topic shows up, figures out that you follow a specific sports team and automatically sends you a notification as soon as one of their games end, with the final score ready at the click of a button if desired. If you're searching for a local restaurant/business, it automatically sends you all the key info you may want to know about that restaurant/business organized onto one card (location, how long it will take you to get there, phone number, menu, reviews, hours of operation etc). It's basically a much more intelligent personal assistant than siri, one that acts and feels less like a voice search and more like an actual human assistant that keeps track of things like your appointments, and auto notifies you of critically important emails without you having to tell it to each time. And most surprisingly of all, it actually works, really well. As much as I love iOS and prefer it overall to Andriod, the two things that I wish iOS offered was something truly comparable to Google Navigation and Google Now. Do you guys think Apple will be able to pull off something similar to this for iOS in the near future, a Siri 2.0 perhaps?