When I google Mac topics, and some of the results are forum posts at MacRumors, they often tend to be the archived (static html) version, schematic URL: http://forums.macrumors.com/archive/index.php/t-ID.html rather than the live (dynamic html) version of that post, schematic URL: http://forums.macrumors.com/showthread.php?t=ID The archived version has some negative user features: The page is shown as raw text (including the forum markup), rather than the formatted live version! Hence links are also non-clickable, you have to copy paste them manually. The interactive features (reply, quote, etc) also don't work! If you like to contribute to that thread, you have to copy the ID from the archived URL, find out the generic live URL, and then fill it with your desired ID, and only then you get the functionality! Hence I suggest that you: Talk to Google and insure that they link to your live rather than your archived version URLs. If that is not possible, at least insert a link to the "live version" within a "archived version" page.