Google just announced Google TV http://www.google.com/tv/ I am on board if it does what it claims to do. I am a BIG Google fan. It was a tough call between the iPhone and Android. I chose the iPhone because of the tight Apple integration. Now it is ATV vs. Google TV. This time I don't have to choose. They are so cheap and I have the inputs so I will own both. I bought two ATV's before launch and love them. This time since Google TV is new, I will wait a bit. Still I expect to be onboard. Competition makes things better!