So the average nerd now pays like $35 + $40 + $19.99 + 29.95 + $49.99 = total of $175 for all their monthly media content subscriptions? When does it end?
Never mind that doesn't include other hardware services, like the cable TV bill, or the gas and electric bills, the heating bill, etc.
No one is forcing anyone to pay for anything. The fragmentation will only get worse though as new services spring up all over the places and these companies try to secure exclusive and new content. Due to desperation they will begin to find new ways to try and make money like shoehorning adverts in to shows etc and it will all blow up in their faces eventually.
Most people are only going to pay for 1 or 2 services & download illegally the other stuff they want to watch.