The negative air freshener remarks make me laugh.
Not only due to we all know who released the Trash Car computer
But more that, calling it an Air Freshener shows how GREAT the design is.
An Air Freshener is designed to look like a pleasant unobtrusive item that sits in your home without standing out and looking ugly, blending in with what you have and just being accepted.
That's a WIN WIN for a device like this. The last thing a "normal" non geeky person wants if an electronics box that has to be in your home and does not pleasantly blend into your decor.
This is a positive, not a negative.
Given how great Google is, with voice/web searches, and the connection between devices, unless there is some major flaw here, I'm probably going to be buying at least 2 of them.
The only thing I feel Google really needs to work on is adding some layer of personality. Not as bumb and stupid and what Siri comes out with, but enough to make it feel a little less cold.
Price wise, I think it's too high, if Amazon DOT did not exist it would be fine, but given the DOT does everything the full ECHO does, just having a poorer speaker, Google's new device against the price of a DOT, if you buy multiple devices, for multiple rooms, could be an issue.