Thing is they don't have to catch up. The POI database needs improving but that'll come pretty quickly as users report issues and, especially, if Apple allow businesses to add listings they way Google did.
"If Apple allow businesses to add listings." That's a big if.
And regarding POI's: How long would it take to process the thousands, maybe millions of reports that users are manually sending in? These need to be checked, right? How can you say it'll come pretty quickly? Add to this major task ahead the fact that Apple's Maps team is much, much smaller than Google's and I understand even less why you would think this will come pretty quickly.
"Same for accuracy of mapping data. Google's underlying map data hasn't really taken any major jumps forward in a couple of years that I can think of"
No? - For starters, they have launched their own satellite (called GeoEye-1) a few years ago. For years Google have been dependent on TomTom and TeleAtlas, just like Apple is now.
They also have their cars, which don't only take stupid pictures but actually read road signs and other intelligent stuff to improve the data.
When do you think Apple will launch its first satellite? Or less ambitious maybe, their first car? How can Apple catch up without these things?
The additional services part I agree with, Apple alone can't catch up. The thing is though, they don't need to. Google HAS to build the additional services to keep the revenue coming in via ads and subscriptions. Apple can realise revenue through hardware and app sales. The public transit info is a prime example - Apple have deliberately designed their app (and therefore data) to be extendable by third parties. In that way they can catch up and even exceed Google's services very quickly while offering a potentially much richer service as users tailor the environment to their exact requirements from a bunch of competing apps.
What we're seeing here is different business models resulting in different approaches. For a V1 Apple have actually done a pretty damn good job and the detail will fill in now it's public.
I don't know why you're suddenly switching to revenue and business models. We're customers, not shareholders.
And what's the deal with "Apple have deliberately designed their app (and therefore data) to be extendable by third parties"? Isn't that exactly what Google and Bing have been and still are doing?
The rest will come later but I really think that 'later' might not be as far away as some seem to think.
I hope you're right, even though I doubt it. Don't get me wrong, I'm not against Apple Maps, I welcome alternatives. I even think Apple's Maps look better. It's just a shame they rushed it out so quickly.