I am a recent Mac switcher and Ipod switcher. I have never been into an Apple store until today. I bought my new iMac online, and my Ipod touch from Radio Shack. I originally went in to exchange an 8GB Ipod Touch that was given to me as a gift from work. I already have a 16GB Touch, so this 8GB was of no use to me. I wanted to swap it for 2 4GB Nano's. All that went fine and I decided to talk to one of the Mac Geniuses about the little scratch on my Ipod Touch screen. (Small scratch, but very visible and sad to look at) He asked me how long I have had it.. October 5th, and then he walked to the back and came back and said we will go ahead and replace it and give you a new one. This was of course awesome. No applecare or anything, they were just being very nice I guess. So, I am glad to say that my first experience at an Apple store was a great one, and I will go back whenever I need MAC products. Of course I ended up spending a few extra bucks while I was there... Lets say protective case and screen shield!! Just wanted to share.